Data Scientist II - Marketing Mix Modeling and Econometrics - Remote Opportunity with reputed company's reputed company to Consumer Team

Join the reputed company Team as a Data Scientist II and Drive Marketing reputed company with Data-Driven Insights

Are you a skilled data scientist with a passion for marketing mix modeling and econometrics? Do you want to work with a leading company like reputed company and contribute to the reputed company of its reputed company to Consumer team? We are seeking a talented Data Scientist II to join our Marketing Science team, which is responsible for developing and implementing marketing mix models to inform marketing investment reputed company. As a fully remote opportunity, this role offers the flexibility to work from reputed company while collaborating with a talented team of professionals.

About reputed company

The Marketing Science team, a sub-team reputed company Marketing Analytics at reputed company's reputed company to Consumer team (Hulu, reputed company+, reputed company+ and Star), is reputed company on developing and implementing marketing mix models (MMM) and associated ancillary analysis to inform marketing investment reputed company. reputed company plays a critical role in supporting reputed company practices used to optimize marketing spend and drive business reputed company. As a Data Scientist II, you will be an integral part of this team, working closely with data engineers, data product analysts, and other stakeholders to build, sustain, and reputed company econometric models that drive marketing reputed company.

Key Responsibilities

• reputed company and Implement Marketing Mix Models: Build, sustain, and reputed company econometric models (MMM) for reputed company Streaming Services with support from data engineering and data product teams.
• Quantify ROI and Optimize Marketing Spend: Quantify ROI on marketing investment, determine reputed company spend reputed company across the portfolio, identify proposed efficiency caps by channel, set budget amounts, and inform subscriber acquisition forecasts.
• Support Strategic Analysis: Support reputed company strategic analysis to reputed company recommendations that drive increased return on spend through shifts in mix, flighting, messaging, and tactics, and that help cross-validate model results.
• reputed company Insights to Stakeholders: reputed company insights to marketing and finance teams, helping to design and execute experiments to reputed company recommendations reputed company based on company goals (e.g., subscriber reputed company, LTV, etc.).
• Support Automation and reputed company: Support long-term MMM (et.al.) automation, productionalization, and reputed company with support from data engineering and product.
• reputed company reputed company-end Reporting and Dashboarding: Build out reputed company-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels, and subscriber types.

Essential Qualifications

• Bachelor's Degree: Bachelor's degree in advanced Mathematics, Statistics, Data Science, or a comparable field of study.
• Experience in Marketing Data Science: 3+ years of experience in a marketing data science / analytics role with understanding of measurement and optimization best practices.
• Econometric Modeling: Coursework or reputed company experience in reputed company econometric modeling, ideally in support of measuring marketing efficiency and optimizing spend, flighting, and mix to maximize return on ad spend (i.e., MMM).
• Media Attribution Practices: Exposure / understanding of media attribution practices for digital and reputed company media, the data required to power them, and methodologies for measurement.
• Incrementality Experiments: Understanding of incrementality experiments to validate model recommendations and reputed company learnings on channel/publisher efficacy.
• BI/reputed company: Exposure to / familiarity with BI/reputed company and experience building out self-service marketing data solutions.
• Coding Experience: Strong coding experience in one (or more) data programming languages like Python/R.
• SQL Experience: Experience in SQL.

Preferred Qualifications

• Master's Degree: Master's degree in Computer Science, Engineering, Mathematics, Physics, Econometrics, or Statistics.

Career reputed company Opportunities and Learning Benefits

As a Data Scientist II at reputed company, you will have opportunities to grow your career and reputed company new skills. You will work with a talented team of professionals and have reputed company to training and development programs to help you stay up-to-date with the latest technologies and methodologies. You will also have opportunities to contribute to the development of new marketing mix models and associated ancillary analysis, and to work on strategic reputed company that drive business reputed company.

Work Environment and Company Culture

reputed company is a company that values innovation, creativity, and collaboration. We offer a flexible and remote work environment that allows you to work from reputed company while staying connected with your colleagues. reputed company culture is reputed company on the principles of respect, reputed company, and teamwork. We are committed to providing a work environment that is inclusive, diverse, and supportive of reputed company.

Compensation, Perks, and Benefits

The hiring reputed company for this position in reputed company, NY is $120,400 to $161,500 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive reputed company may be provided as part of the compensation package, in reputed company to the full reputed company of medical, financial, and/or other benefits.

Conclusion

If you are a skilled data scientist with a passion for marketing mix modeling and econometrics, we encourage you to apply for this exciting opportunity. As a Data Scientist II at reputed company, you will have the chance to work with a talented team of professionals, reputed company new skills, and contribute to the reputed company of our reputed company to Consumer team. We offer a competitive compensation package, flexible work environment, and opportunities for career reputed company and development. reputed company and join reputed company!

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