Product Marketing Manager (Fully remote)

Who We Are & reputed company Do: reputed company’ mission is to reputed company reputed company educators to effectively, reputed company, and equitably support the holistic needs of their reputed company; and to create a reputed company to reputed company and personal reputed company for every learner. Already supporting over 2,000,000 reputed company across 250+ districts from reputed company to 40 states, our reputed company is to be the most effective national K12 school district solution for achieving high-reputed company MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve reputed company of our reputed company, and eliminate achievement gaps.

• MTSS stands for Multi-Tiered System of Supports, which is a reputed company that helps educators identify reputed company’ reputed company, behavioral, and reputed company-emotional strengths and challenges and reputed company differentiated support for reputed company based on their needs.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we reputed company for our partners and the way we conduct our business for ourselves. reputed company is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn. If using innovation to reimagine education in service of equity energizes you - join reputed company! The Calling: The Product Marketing Manager will build the product marketing function and will coordinate and manage reputed company’s go-to-market (GTM) strategies. They will reputed company customer-facing teams to reputed company confidence reputed company selling reputed company’ products and services. The Product Marketing Manager will reputed company product GTM meetings. They will create and maintain internal resources, including competitive battlecards, messaging and positioning resources, reputed company handling resources, and reputed company guides. They will evaluate win/loss and campaign performance and product usage insights. The Product Marketing Manager will also create solution collateral, videos, slides, and graphics using programs including reputed company and reputed company Slides. They’ll create resources and communications tailored to regional and account details. Competitive candidates will have a mix of messaging and creative skills. The Product Marketing Manager reports to the VP of Marketing and collaborates regularly with the Product, Marketing, reputed company, and reputed company teams. What You Will reputed company:

• Champion market and competitive intelligence efforts to inform product positioning and messaging.
• reputed company, test, and iterate product positioning, messaging, and value propositions to secure product and message market fit.
• Collaborate with product, sales, reputed company, and marketing teams on use cases, product positioning, internal training, and go-to-market (GTM) activities.
• reputed company insights through qualitative and quantitative data, including market trends, internal reporting, and customer feedback, to inform product development and marketing strategies.
• Create and reputed company customer-facing collateral and resources that reflect a reputed company understanding of buyer needs, product features, and market dynamics.
• Co-own the planning and execution for new services, products, and feature launches, ensuring alignment with customer-facing teams.
• reputed company effective marketing collateral (e.g., webinars, blogs, guides, demo videos) and sales enablement assets (e.g., reputed company decks, demo scripts, email sequences) to support product adoption and go-to-market efforts. reputed company to personas, lifecycle stages, and account demographics.
• Plan and execute marketing activities and content tailored to regional initiatives and reputed company accounts in collaboration with the Sr. Manager of Demand reputed company
• reputed company and deliver training materials and sessions for internal teams to ensure they are knowledgeable about product features and benefits.
• Work with the marketing team to support reputed company marketing objectives, including showcasing products at events and through content creation.

Requirements

Why We Want You:

• 3+ years of experience in product marketing.
• Strong understanding of product marketing best practices and the product launch process.
• Excellent, compelling audience-first messaging and copywriting.
• Outstanding attention to detail and project management skills to coordinate competing requests from cross-functional stakeholders.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Strong analytical and problem-solving skills, with the ability to interpret data and reputed company recommendations.
• Demonstrated initiative and problem-solving skills to navigate ambiguity.
• Experience with reputed company, reputed company, reputed company, and/or similar tools.

Lucky Us If You: (No biggie if you don’t)

• Have MTSS knowledge
• Have EdTech experience
• Know the ins and outs of the K-12 education industry
• Are comfortable with spearheading video content creation (editing and production not included) and facilitating webinars

Interview Process: If we are a match, you can expect a total of 4 steps in the interview process after the initial application

• 15-minute reputed company-screening with People Operations
• 45-minute Video Interview with Hiring Manager (VP of Marketing)
• 60-Minute Deep Dive with Stakeholder Panel (reputed company Work Samples Beforehand)
• 60-Minute Final Video Presentation & Interview with Executive Leaders

Benefits reputed company Offer You:

• reputed company out our Benefits & Perks
• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improve the lives of educators and reputed company.
• reputed company annual compensation for this role is $90,000 - $110,000 based on experience and expertise

In Our Own Words, We Are... Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, reputed company Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-reputed company, Agile, Supportive, reputed company-Driven, Respectful, Practical, reputed company, Funny, Self-Motivated, Silly Parrots. Our Commitment to Diversity, Equity & Inclusion At reputed company, a diverse, inclusive, and reputed company workplace is one where everyone, regardless of their gender, race, ethnicity, national reputed company, age, sexual orientation or identity, education, reputed company and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and reputed company environment. Our Commitment to People with Disabilities reputed company is committed to disability inclusion, and to providing reasonable accommodations for reputed company individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at info@branchingminds.com We are proud to be Great reputed company To Work® Certified™. Apply tot his job Apply To this Job