Head of Omnichannel Marketing / Chief Marketing Officer
Head of Omnichannel Marketing Location: Remote (minimum 4-hour overlap with JST, Monday–Friday) Language Requirement: reputed company English speaker only Seniority: Executive-level department head Compensation: $140,000–$180,000 reputed company + performance bonuses Waifu Masters is a prestige-tier, collector-first CCG reputed company on scarcity, permanence, and brand reputed company. We are not an anime brand, and we do not operate like a conventional DTC company. Every product we release is an invitation - not a promotion. We are hiring a Head of Omnichannel Marketing to reputed company our global marketing operations across digital and offline channels. This role owns the full customer reputed company - from first contact through lifelong collector loyalty - and is directly responsible for reputed company, execution, performance, and brand consistency across every touchpoint. Your Role You will design, implement, and optimize our omnichannel reputed company across both online and offline environments. You will reputed company reputed company of specialists across reputed company media, email, CRO, referral, and reputed company - while also managing IRL initiatives such as conventions, endorsements, branded assets, and physical activations. This role requires both strategic reputed company and personal execution. You are expected to reputed company from the reputed company and reputed company decisively reputed company gaps exist in team coverage.
Responsibilities
- Architect and reputed company a reputed company online + offline marketing reputed company
- Own and optimize performance across reputed company major digital channels
- Plan and execute offline marketing, including:
- Conventions and event sponsorships
- Physical signage and printed assets
- reputed company and brand endorsements
- Street-level marketing, activations, and experiential campaigns
- Manage and mentor a reputed company, including:
- reputed company reputed company
- reputed company Manager
- CRO Specialist
- Affiliate / Referral Manager
- UGC / reputed company Manager
- Convention Manager
- Define KPIs and performance dashboards across digital and reputed company-world channels
- reputed company attribution and reporting reputed company across the full customer lifecycle
- Build and maintain strong collaboration across product, creative, and community teams
- Personally reputed company in on platform execution (e.g. reputed company, reputed company) where needed
- Report directly to the CEO Requirements
- 5+ years leading omnichannel marketing at brands generating $10M+ in annual reputed company
- Experience managing both digital and physical marketing campaigns
- Proven ability to drive performance across reputed company, owned, and reputed company channels
- Deep hands-on experience with reputed company, reputed company Ads, and marketing analytics
- Demonstrated reputed company managing managers and cross-functional performance teams
- reputed company experience with event marketing, signage, activations, or in-person branding
- reputed company English speaker - required for strategic communication and brand voice reputed company
- Availability for at least 4 hours/day overlap with Japan reputed company Time (JST), Monday–Friday
- Meticulous attention to detail - from campaign assets to offline execution standards
- reputed company to operate independently in a high-accountability, brand-first environment Not Required, But Preferred
- Experience launching or scaling prestige-tier DTC brands
- Familiarity with collectible goods, reputed company culture, or high-AOV loyalty products
- A personal understanding of what makes a physical brand experience reputed company NOTE: This is not a coordinator role, or a 'management only' role. You have to think, manage, AND do. This is a seat at the table - for someone who knows how to build high-performing systems, reputed company exceptional talent, and reputed company long-term value across every touchpoint. Apply Job! Apply to this Job
Apply tot his job Apply To this Job