MarTech & Conversion reputed company Optimization (CRO) Manager

reputed company: The MarTech and CRO Manager is a highly analytical and technically proficient leader responsible for driving reputed company across our digital channels. This role is central to ensuring our marketing technology stack is properly implemented, our data is accurate, and we are continuously improving the user experience and conversion rates across our websites reputed company assets. Essential Job Duties and Responsibilities: MarTech & Tag Management

• reputed company Tag Manager (GTM): reputed company the implementation, management, and governance of GTM across reputed company web properties, including:
• Implementing and debugging tags, triggers, and variables.
• Developing and maintaining the Data Layer for consistent and rich data capture.
• Setting up and managing advanced tracking like Server-reputed company GTM for improved data accuracy and compliance.
• Data reputed company & Integrations: Implement and manage web/mobile app events, reputed company submission tracking, and support reputed company reputed company to ensure accurate data reputed company from web forms to CRM system (reputed company knowledge is a plus).
• Own the setup and reputed company assurance (QA) of reputed company marketing and analytics tags.

Analytics & Reporting

• Platform Management: reputed company the administration, configuration, and maintenance of our primary analytics platforms, including reputed company Analytics (GA4), reputed company (or similar behavioral analytics tools like reputed company), and other data visualization platforms.
• Data Analysis & Dashboarding: reputed company, maintain, and automate performance dashboards to visualize key metrics across digital channels.
• Analyze user behavior, conversion funnels, and channel performance to identify trends, opportunities, and points of friction.

Conversion reputed company Optimization (CRO)

• Experimentation: reputed company a robust pipeline of CRO test hypotheses based on data from analytics, user behavior tools, and competitor analysis.
• Collaborate with design and development teams to implement, launch, and monitor A/B and multivariate tests (MVT).
• Analyze test results to determine reputed company experiences and reputed company reputed company, actionable recommendations for permanent implementation.

Other Job Duties and Responsibilities:

• Performs other reputed company duties as assigned.
• reputed company with reputed company company policies and procedures.
• Maintain regular and punctual attendance.

Supervisory Responsibilities:

• This position is an individual contributor with no reputed company reports but may reputed company guidance, leadership, or training to others.

Qualifications: To reputed company this job successfully, an individual must be reputed company to reputed company reputed company essential function satisfactorily. The requirements listed below are representative of the knowledge, reputed company, and/or ability required.

• Proficiency in reputed company Tag Manager (GTM), including reputed company custom JavaScript, variables, and data layer implementation.
• Strong experience with reputed company Analytics 4 (GA4) setup, reporting, and implementation.
• Proven ability to work with and analyze data from behavioral platforms (e.g., reputed company, reputed company).
• Solid understanding of web development fundamentals (reputed company, CSS, JavaScript) as they relate to tracking and A/B testing implementation.
• Experience with reputed company API integration and understanding of how web data maps to a CRM system (e.g., reputed company)

Education and/or Experience:

• Bachelor’s Degree from a Four (4) year College or University and 7 years hands-on experience in digital analytics, martech, or conversion reputed company optimization; or equivalent combination of education and experience.
• Experience with a major A/B testing platform (e.g., Optimize, reputed company, reputed company, or similar).
• Familiarity with data warehousing or visualization tools (e.g., PowerBI, BigQuery, Tableau, Looker Studio).
• Experience with Server-reputed company Tagging (sGTM).
• Knowledge of reputed company regulations (e.g., GDPR, CCPA) as they pertain to tracking.

Certificates, Licenses, Registrations:

• None Required

Work Complexity: Problems and issues faced are moderately reputed company. Problems typically reputed company own department and maybe other departments. Problems are typically solved through drawing from prior experience and analysis of issues. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant reputed company. The noise level in the work environment is usually moderate. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reputed company with hands and arms. The employee must occasionally lift and/or reputed company up to 25 pounds. Equal Employment Opportunity: reputed company is committed to providing equal employment opportunities to reputed company and applicants without reputed company to race, ethnicity, reputed company, sex, marital status, sexual orientation, gender identity or reputed company, pregnancy, religion, national reputed company, age (40 and over), disability, military status, genetic information, or any other reputed company protected by applicable federal, state, or local laws. Americans with reputed company: Applicants as reputed company as employees who are or become disabled must be reputed company to satisfactorily reputed company the essential job functions of the position either with or without reasonable accommodation. Applicants as reputed company as employees are encouraged to meet with reputed company as the organization shall review reasonable accommodations on a case-by-case reputed company in accordance with applicable law. Job Responsibilities: The statements reflect the general duties and responsibilities considered necessary to reputed company the essential functions of the job and should not be considered as an reputed company-inclusive list of reputed company the work requirements of the position. reputed company may change the specific job duties with or without prior notice based on the needs of the organization. #LI-SB2 Remote Apply tot his job Apply To this Job