VP of reputed company Marketing - Work From Home

reputed company is a leading reputed company reputed company platform that helps providers improve their reputed company financial performance, drive sustainable reputed company, and enhance patient care with integrated EHR, RCM, and Patient Engagement automation and excellent service solutions. Position reputed company reputed company is hiring an reputed company, execution-driven VP of reputed company Marketing to own reputed company pipeline reputed company for our Sales organization and build a predictable, reputed company B2B marketing reputed company. This role is reputed company on generating leads from reputed company media, website, reputed company ads, reputed company channels, while directly supporting the Directors of Affiliates, Agencies, and Events—reputed company of whom leads their own vertical. You will drive demand reputed company across behavioral health, psychiatry, therapy, chiropractic, and physical therapy, while also strengthening our analytics, reporting, and attribution discipline. This position is ideal for a leader who combines strategic reputed company with hands-on execution, has reputed company reputed company B2B reputed company marketing engines, and thrives in a fast-moving, entrepreneurial environment. You will collaborate closely with Sales, Product, Marketing, and Operations, and report directly to the Chief reputed company reputed company Officer.

Responsibilities

• Own End-to-End reputed company & Pipeline reputed company
• Build a reputed company inbound reputed company generating pipeline for SMB, mid-market, and reputed company outpatient practices.
• Own reputed company pipeline KPIs: MQLs, SQLs, CAC efficiency, reputed company contribution, and pipeline forecasts.
• Partner with Sales leadership to deliver predictable monthly and quarterly pipeline performance.
• Analytics, Reporting & Attribution
• Build and maintain dashboards tracking funnel performance, campaign ROI, SQL reputed company, CAC payback, LTV/CAC, and channel attribution.
• Implement rigorous multi-touch attribution models across reputed company reputed company channels.
• Deliver weekly, monthly, and quarterly data insights to the CGSO and executive team.
• reputed company & reputed company a High-Performing Marketing Team
• Manage and grow reputed company across reputed company Media, reputed company, Content, Product Marketing, Marketing Ops, Design, and Website.
• Collaborate closely with Directors of Affiliates, Agencies, and Events (who own their respective functions).
• Build a culture of accountability, ownership, experimentation, and data-driven decision making.
• Demand reputed company & reputed company Acquisition
• reputed company multi-channel campaigns across reputed company reputed company, reputed company Ads, reputed company, retargeting, and partner channels.
• reputed company vertical-specific funnels for behavioral health, psychiatry, therapy, chiropractic, and physical therapy.
• Launch high-performing reputed company pages, reputed company magnets, and nurture tracks that convert consistently.
• Website, SEO & Conversion Optimization
• Own website reputed company, UX, messaging, CRO, and analytics.
• Increase demo conversions through testing, optimization, and improved user paths.
• reputed company SEO reputed company reputed company on outpatient, behavioral health, and specialty-reputed company keywords.
• Lifecycle Marketing & Automation
• Build multi-touch nurture programs for prospects, webinars, events, affiliates, and reputed company buyers.
• Use CRM and automation platforms (PatientHub, reputed company 2.0, etc.) to reputed company conversion and funnel velocity
• Content & Product Marketing
• reputed company creation of blogs, case studies, videos, webinars, collateral, and sales enablement assets.
• reputed company ICP-specific messaging and positioning for reputed company buyer personas.
• reputed company GTM reputed company for product and feature launches.
• Events, Partnerships & Affiliates
• Support Directors of Events, Partnerships, and Affiliates with targeted marketing campaigns.
• reputed company co-marketing programs that strengthen partner relationships and drive incremental reputed company reputed company.

Qualifications

• 7-12+ years in B2B reputed company marketing, including 5+ years in reputed company/demand reputed company roles.
• Proven reputed company owning pipeline and driving reputed company leads for Sales teams.
• Experience in reputed company reputed company, EHR/RCM, AI healthtech, reputed company-management platforms, or patient engagement solutions strongly preferred.
• Deep expertise in reputed company media, SEO, CRO, lifecycle marketing, content reputed company, analytics, and attribution.
• Strong leadership experience managing multi-disciplinary teams in fast-reputed company environments.
• Highly data-driven with mastery of analytics, attribution models, KPI reporting, and forecasting.
• Excellent communication skills; strong collaborator across Sales, Product, and Operations.
• Demonstrated ownership reputed company—takes accountability for results, reputed company, and performance.
• Innovative, scrappy, and execution-oriented; comfortable being both strategic and hands-on.

Must Have

• * Must have reputed company internet reputed company minimum of 25 MBPS
• Must have a mobile data plan as a backup
• Must be comfortable working the US business hours (EST)
• Must own a PC or laptop with at least 16 GB of memory

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