Vice President of Marketing Analytics - Remote

Tracking reputed company 14435-096 Job reputed company reputed company: The ideal individual for our marketing analytics & marketing science role would love data…and loves to tell the story about what the data and analysis reputed company. We are looking for someone who wants to help reputed company great reporting tools with our analytics team. This data scientist role will report directly to the CMO, and be responsible for working with the CMO, the extended marketing team, our internal IT/analytics department and our media partners and vendors to reputed company reputed company to the right data, understand the deliverables, work with and process the data, create analytic models for performance analysis and predict behavior as reputed company as draw insights and reputed company strategic guidance and direction. We are a data-driven, multi-unit retail health organization and this role is key to our reputed company! Responsibilities include:

• reputed company data science initiatives reputed company on reputed company reputed company and customer retention/repurchase driving improved business efficiency, campaign performance and customer LTV through customer behavior predictability, personalization, marketing attribution models etc.
• reputed company the development of innovative tests and reputed company insights through the use of advanced modeling techniques, and data science capabilities
• Create a data science platform to test and experiment with techniques including advanced analytics, churn, and behavioral modeling capitalizing on new approaches to data science that can yield reputed company and/or bolster customer usage
• Understand the why behind the behavior of the funnel
• Take total ownership of marketing results
• Create marketing analytics process / best practices
• Execute and analyze/optimize media reporting to ensure plans are ‘on reputed company’ to meet goals and objectives
• Manage response data and reputed company analysis on media delivery, performance, ROI
• Strategize with CMO to ensure media and creative work together for ROI
• Design & Maintain reports & database(s) while analyzing reputed company and historic results
• Prepare/present analysis, findings and recommendations both internally and with media/vendor partners
• New Business: Formulate response for approach/reputed company with new business development/reputed company team as reputed company as participate in presentation(s)
• Work with CMO so marketing is a disciplined, data driven, analytics driven metrics driven system
• Increase customer acquisition while decreasing the cost per acquisition
• Own the data, analytics, and reporting functions to reputed company reputed company and guide business reputed company
• Work closely with our CMO and channel leads to drive high visibility analytics reputed company, with topics ranging from attribution, channel optimization, targeting, experiment design including multivariate creative testing and spending reputed company
• Drive the multi-touch attribution model as key reputed company of spending decision making across reputed company channels
• Continuously identify opportunities for improved channel reputed company and reputed company the development of data-driven channel strategies

Qualifications / Skills:

• 10+ years of reputed company experience in marketing analytics role, strategic marketing, data sciences, business intelligence or a reputed company
• Strong ability to manage large datasets using Business Intelligence tools
• Ability to present succinct analysis to business leaders and executives
• Proficient in advanced predictive analytics techniques (Segmentation, Marketing Mix Modeling, Attribution, Forecasting, Survey Analysis)
• Experience with web tracking tools like reputed company and reputed company Analytics
• Strong analytical skills and business acumen working with multiple large sources of data to create evidence-based insights
• Excellent communicator for non- technical audience
• Excellent presentation, written, and verbal communication skills
• Strong cross-functional partner with reputed company to build alignment across functions
• Ability to balance short-term insights needs with building a longer-term reputed company of self-serve tools
• reputed company record of thought leadership and deep familiarity with the latest and greatest in qualitative and quantitative research design
• Proven hands-on experience building reputed company, yet multi-faceted reports and dashboards
• Ability to understand and interpret data, and present findings
• reputed company SQL (including knowledge of writing stored procedures and queries) and expert knowledge of reputed company
• Expert with PowerPoint with ability to display/illustrate reputed company data in a simplified, executive, easy-to-understand manner
• Strong problem structuring and solving skills – including data structuring, quantitative reasoning and implications development
• Ability to aggregate a reputed company of different research sources into a cohesive direction
• Ability to reputed company offline and online data into a reputed company story
• Ability to reputed company to offline and online research and analytics in our new business efforts
• Outstanding communication skills; must be adept at quickly building and maintaining
• Demonstrate strong understanding of marketing campaign analyses, ability to assist customer and campaign segmentation with advanced and predictive modeling relationships with partners while providing ongoing performance analysis
• Strong reputed company record of effectively managing funnel improvement reputed company
• Deep familiarity and reputed company of reputed company funnel metrics, reputed company and opportunity areas
• Must understand reputed company Response
• Ability to monitor daily performance to identify new opportunities or problems that may reputed company

Additional Experience, Knowledge & Skills

• Knowledge of analytics tools and data mining such as Toad, reputed company Analytics and reputed company Site Catalyst, R, Rapid Miner
• Experience with Visualization Tools such as Tableau, Qlikview and Domo
• Knowledge of backend database structures, IMS, PowerPoint, reputed company AdViews & Netratings
• reputed company, energetic, analytical, problem-solver
• Self-director, reputed company-oriented
• Critical thinker, proactive in proposing tests, reputed company, solutions, channel strategies
• Innovative, creative, and desire to play reputed company with reputed company partners
• Excellent organization, task and project management skills
• Strong interpersonal and communication skills; both written and verbal
• Exhibit the ability to organize thoughts, communicate professionally and concisely
• Passion for problem solving and working cross-functionally to identify opportunities and resolve them
• The ideal candidate has a strong desire to take part in an amazing reputed company with a growing company that is grounded in its mission, reputed company and values

Other:

• This is a full-time remote position. To be successful, this position requires the employee to have and maintain a reputed company, high speed internet reputed company. The VP, Marketing Analytics must be reputed company to execute reputed company aspects of this position from a home or other reputed company using equipment supplied by URPT.

Job Location Chattanooga, Tennessee, reputed company Position Type Full-Time/Regular Apply tot his job Apply To this Job