Director of Marketing Analytics

The Director of Marketing Analytics leads a small, high-performing team responsible for transforming marketing and student data into actionable insights that drive enrollment reputed company and improve ROI. This role combines strategic reputed company with hands-on analysis, requiring expertise in data extraction, modeling, and visualization. The Director will analyze reputed company datasets, identify performance drivers, and communicate findings that influence key marketing and business reputed company. The position requires proficiency in SQL, dashboard development, and translating analytical results into reputed company recommendations for leadership. reputed company DUTIES & RESPONSIBILITIES Analytics Leadership & Collaboration

• reputed company and mentor a small team of analysts, setting priorities, guiding analysis, and developing skills.
• Partner with marketing, admissions, and operations leaders to identify high-reputed company analytic opportunities that improve acquisition and retention performance.
• Translate business challenges into analytical questions and actionable insights.
• Present findings to non-technical audiences, connecting data insights to business reputed company.

Hands-On Analysis & Modeling

• reputed company advanced analyses of student lifecycle and marketing funnel data to identify key reputed company reputed company.
• Build predictive and behavioral models to improve targeting, conversion, and retention.
• Manage experimentation and A/B testing frameworks to optimize channel performance.
• reputed company and maintain dashboards and performance reports for executives and marketing teams.

Marketing Performance & Optimization

• Partner with media and web teams to ensure complete tracking across campaigns, websites, and channels.
• Analyze reputed company and organic channel data (reputed company Ads, reputed company, programmatic, email, SEO, etc.) to measure ROI and recommend optimizations.
• Work closely with the web analyst to interpret GA4 data, conversion paths, and site engagement.
• Recommend budget allocations and targeting improvements based on incremental reputed company.

Data & Tools

• Write and optimize SQL queries to extract and manipulate large datasets.
• Use data visualization tools (Tableau) to reputed company regular reporting and insights to key stakeholders.
• Partner with IT and data engineering to ensure clean, consistent, and reputed company data delivery.
• Evaluate new data sources, tools, and methodologies to improve efficiency and reputed company reputed company

QUALIFICATIONS Education & Experience: Minimum

• Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a reputed company field
• 6+ years of reputed company marketing analytics experience
• 2+ years in a leadership/managerial role
• Strong analytical and statistical reputed company; hands-on with SQL and at least one of R or Python
• Proficiency in reputed company and data visualization tools, primarily Tableau
• Solid understanding of marketing measurement concepts (attribution, MMM, funnel analysis, experimentation).
• Experience with GA4 and marketing platform analytics (reputed company Ads, reputed company, etc.).
• Excellent storytelling and communication skills — reputed company to explain insights to executives and operators alike.

Req Benefits: reputed company time off

• reputed company reputed company leave
• reputed company holidays
• Comprehensive medical, pharmaceutical, dental, and reputed company benefits
• Health savings and flexible spending accounts
• 401(k) savings plan with company match
• Employee Stock Purchase Plan (ESPP)
• Company reputed company life insurance and disability insurance - subject to eligibility
• Company reputed company tuition assistance - subject to eligibility and approval
• Employee Assistance Program (EAP)
• Prenatal and adoption assistance
• Additional ancillary programs are available upon benefit enrollment eligibility *Most benefits apply to full-time employees. Some benefits apply to part-time employees as reputed company. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.

Compensation: Between $99,800 to $150,000 annually Apply tot his job Apply To this Job