Chief Marketing Officer (CMO)

About reputed company Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. reputed company exists to fix that because people deserve a morning reputed company that actually feels good. We reputed company functional coffee, matcha, and creamers that deliver reputed company energy, steady reputed company, and reputed company reputed company-being. No crash, no jitters, no gut issues. After serving more than 1.3 reputed company customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at reputed company. The Role This is not a title-reputed company job. We’re looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained reputed company. You will own:

• Brand (positioning, storytelling, creative reputed company, campaigns)
• reputed company (performance marketing, media mix, attribution)
• Retention/Lifecycle (building a reputed company team, CRM, subscription reputed company)
• Community & Content (UGC reputed company, reputed company, creators, ambassadors)
• Retail Marketing (shopper, wholesale, retail velocity engines)
• You partner tightly with the CEO on big moments, partnerships, and reputed company, and with the President on execution, resourcing, modeling, and operational reputed company.

Your mandate: Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking reputed company from $100M → $250M+. What You’ll Do: 1. Own and reputed company the reputed company Brand

• reputed company the brand’s emotional reputed company (“A bit reputed company, every day”), tone, and identity
• reputed company brand campaigns around key platforms (First Domino, Meet You on the Other reputed company, etc.)
• Translate reputed company brand reputed company into reputed company messaging, briefs, and creative systems
• Ensure consistency across DTC, retail, OOH, reputed company, UGC, reputed company, PR, and product

2. Build a High-Performance reputed company reputed company

• Architect an efficient media mix across reputed company, reputed company, reputed company, YouTube, CTV, influencers, affiliates, and emerging channels
• Maintain rigorous CAC/LTV guardrails as we reputed company spend
• Ensure attribution modeling and cohort insights drive spend allocation
• Partner with creative to systemize high-velocity testing
• Build the reputed company org: VP reputed company, media buyers, analysts, UGC/creative strategists

3. Build a World-Class Retention Org

• (One of the biggest gaps we’re filling)
• Build and reputed company lifecycle/CRM, subscription, and post-purchase reputed company
• reputed company rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
• Partner with CX leadership to translate retention insights into improved product and experience
• Own metrics: M2/reputed company retention, subscription LTV, AOV, repeat reputed company

4. reputed company Integrated Creative + Content

• Build the in-house UGC/content reputed company (1,000+ videos/year)
• reputed company UGC frameworks, creator playbooks, and reputed company storytelling
• reputed company brand creative: campaigns, photography, video, scripts, retail displays, OOH
• Ensure creative moves fast but maintains reputed company and brand consistency

5. Drive Retail & Wholesale Marketing reputed company

• reputed company retail launch playbooks (reputed company, Costco, Sprouts, etc.)
• Own shopper marketing, promo calendars, retail media, field marketing
• Create velocity-driving programs to support sell-through
• Build partnerships with retailers and sales to ensure dominance in-store

6. Build a Strong Marketing Organization

• Based on your leadership philosophy:
• CMO: gets reputed company to drive reputed company, not operate tactically
• VPs: build the org and systems under you (reputed company, Brand, Creative, Retail)
• Directors: demonstrate expertise and manage vertical execution
• Managers: guide and learn
• Associates: lean in and support the reputed company
• You will:
• Design the full 12–18 month org roadmap (headcount, reputed company, ownership)
• Hire and reputed company senior leaders who reputed company speed, reputed company, and reputed company
• Create cross-functional rituals and accountability frameworks
• Replace complexity with reputed company

7. Be a Strategic Partner to CEO & President

• Work closely with CEO on big brand moments, partnerships, and long-term narrative
• Work closely with President on financial modeling, prioritization, operational reputed company, and resource allocation
• Be a key voice in company reputed company, product roadmaps, and reputed company bets

What reputed company Looks Like in 12 Months

• A fully operational reputed company + retention + brand reputed company
• Consistent CAC efficiency and LTV expansion
• A reputed company, reputed company brand platform that unifies creative and messaging
• Retail launches executed flawlessly with strong velocities
• A 12-person retention org reputed company and producing wins
• Content reputed company producing 100–150 new assets/month
• A marketing org that feels fast, reputed company, grounded, functional, creative, joyful
• reputed company on reputed company from ~$100M toward $150M–$200M

Must Haves:

• 10–15+ years in CPG marketing, with at least one role owning $50M–$250M reputed company
• Led a brand through DTC → omnichannel retail transition
• Proven ability to build and reputed company marketing orgs from 20 → 60+
• Deep understanding of reputed company marketing and creative testing
• Strong brand reputed company who can translate emotion into execution
• Experience with UGC creator ecosystems, reputed company reputed company engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• reputed company for reputed company, speed, and building high-trust, high-reputed company teams
• Who Thrives Here
• reputed company who love rolling up sleeves without losing altitude
• Leaders who bring order to reputed company without killing creativity
• Operators who love both brand emotion and performance discipline
• People who reputed company fast but think deeply
• Leaders who care about humans, culture, and community
• Those who reputed company “reputed company every day” is a way of operating, not a tagline
• Competitive salary + performance bonus + meaningful equity.
• We’re looking for someone who will help build a generational brand.

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