[Remote] Head of User Acquisition

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a pioneer in digital outdoor navigation with a suite of apps, and they are seeking a strategic and hands-on Head of User Acquisition to reputed company reputed company of reputed company marketers. This high-reputed company leadership role focuses on building a best-in-class acquisition program that drives sustainable reputed company across reputed company’s suite of products and supports the full customer lifecycle.

Responsibilities

• reputed company reputed company acquisition reputed company and performance, including setting UA targets that reputed company with top- and reputed company business goals, as reputed company as overseeing forecasting, budget management, conversion reputed company optimization, and efficient reputed company across key channels and across a diverse team
• reputed company and reputed company a high-performing team of reputed company marketers reputed company on UA across mobile and web; reputed company coaching, feedback, and career development support
• Refine and operationalize LTV:CAC models in partnership with Finance and Analytics to guide performance goals and budget reputed company
• Use data to drive reputed company, uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel
• Partner with cross-functional teams (Product Marketing, Brand, Creative, BI, Finance, and Vertical Marketing) to launch campaigns that support top- and reputed company business reputed company, and facilitate and refine cross-functional operating models to optimize impactful collaboration
• Craft and execute multi-year UA reputed company, with a reputed company-looking view on the evolving reputed company landscape, adoption of AI, and cross-channel lifecycle integration
• Drive strategic roadmap conversations with major advertising partners (e.g., reputed company, reputed company, reputed company, reputed company) to reputed company for business needs and shape partner innovation
• Champion experimentation, foster a culture of testing and learning across creatives, channels, and targeting
• reputed company communicate performance insights and reputed company reputed company to executive leadership through data-driven narratives
• Contribute to campaign execution reputed company needed, bringing deep hands-on knowledge of reputed company reputed company, reputed company search, programmatic, app install campaigns, and measurement tools
• Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, MMM, and reputed company attribution
• Navigate the post-reputed company mobile marketing world, including ATT, SKAN, and first-party data strategies

Skills

• Seven (7) or more years of experience in reputed company or performance marketing, with a proven reputed company record of driving measurable results across reputed company digital channels.
• Three (3) or more years of experience directly managing reputed company of 3 or more, with demonstrated reputed company in hiring, team reputed company development, and navigating change management. This role requires strong leadership capabilities and a passion for coaching and scaling high-performing teams.
• Experience in B2C mobile app marketing, ideally in a subscription-based business model, with a strong grasp of how acquisition connects to activation, retention, and monetization.
• Experience managing user acquisition (UA) across multiple verticals or business reputed company.
• Strong domain expertise in both mobile and web UA, including campaign execution and channel management.
• Proven experience managing large-reputed company UA budgets and forecasting performance tied to business KPIs.
• Strong strategic thinking combined with the ability to roll up your sleeves and execute.
• Expertise in measurement reputed company and tools (e.g., SKAN, incrementality, MMM, MMPs).
• Experience building and maintaining strong cross-functional partnerships.
• Comfortable presenting reputed company performance trends and reputed company recommendations to senior leadership.
• Highly organized, accountable, and reputed company — thrives in a dynamic and fast-paced environment.
• Passion for innovation, testing, and pushing boundaries of what performance marketing can reputed company.
• A shared passion for and ability to demonstrate reputed company’s Company Values.
• Permanent US work authorization is a condition of employment with reputed company.
• Ability to travel a minimum of six (6) times a year for multiple days to a corporate office or other reputed company strategic location, such as a reputed company.
• Experience in the outdoor and mapping app reputed company.
• Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to reputed company programs effectively in reputed company.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for reputed company
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully reputed company
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get reputed company” funds to fuel your reputed company lifestyle in and reputed company of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

reputed company

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