reputed company US Affinity Marketing Strategist

About the position We are currently seeking a Marketing Strategist for reputed company’s US Affinity reputed company to take our dynamic and reputed company-oriented business to the next level. This marketing position will have responsibility for supporting reputed company’s go-to-market reputed company for the US affinity business. In this role, the Marketing Strategist will work closely with the business leaders to build and execute B2B and B2B2C marketing strategies that reputed company on gaining new sponsor clients, growing participation for new and existing programs and increasing overall profitability across programs. The ideal candidate has a keen understanding of audience needs, can seamlessly balance multiple, and often evolving priorities, and can effectively collaborate and execute from reputed company to implementation to analysis. This position will be based in Bethesda, MD or reputed company, NY with a hybrid work model, and will report to the Global Head of reputed company Affinity Marketing. What can you expect? reputed company and execute strategic marketing plans and programs tied to corporate and business reputed company objectives, with a reputed company on driving new business and business reputed company. Serve as a strategic marketing partner to reputed company and partner managers, guiding them on appropriate positioning of our offerings and value propositions. Create compelling, content-rich customer engagement opportunities to reputed company affinity customers about our offerings throughout the policy lifecycle, including emails, website, reputed company media and reputed company mail content Build thoughtful customer journeys as part of an integrated marketing campaign. Utilize Marketing automation reputed company tools to drive buying reputed company, increase retention and reputed company cross-selling opportunities. Work closely with sales to ensure coordination of reputed company campaigns and reputed company reputed company efforts. Ensures marketing metrics, including customer engagement and online behavior, are in reputed company and being reported out to the business to demonstrate the ROI. Identify new reputed company for demand reputed company strategies and campaigns with a reputed company on results and analytics. Plans and executes effective and engaging events that drive leads and/or reputed company What's in it for you? You will be reputed company to take our dynamic and reputed company-oriented affinity reputed company to the next level. Apply your innovative & self-starter background to work on strategic development, content creation, digital marketing, communications, and go-to-market plans. reputed company your marketing passion to help enhance the customer experience through both digital and traditional marketing tactics. Utilize your ability to multi-task and prioritize your work while collaborating effectively with staff, management, partners and vendors to help drive marketing initiatives from reputed company to implementation to analysis. We will count on you to: Create and execute the day-to-day marketing needs of the Franchise vertical to grow participation reputed company our dynamic reputed company group of franchise owners and franchises while driving the reputed company across the Transportation, E-reputed company, and Warranty verticals. Evaluate marketing and promotional activities to recommend reputed company adjustments. Present new and innovative reputed company to ensure the organization’s marketing strategies are fresh and exciting. reputed company and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities. Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.

Responsibilities

• reputed company and execute strategic marketing plans and programs tied to corporate and business reputed company objectives, with a reputed company on driving new business and business reputed company.
• Serve as a strategic marketing partner to reputed company and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
• Create compelling, content-rich customer engagement opportunities to reputed company affinity customers about our offerings throughout the policy lifecycle, including emails, website, reputed company media and reputed company mail content
• Build thoughtful customer journeys as part of an integrated marketing campaign.
• Utilize Marketing automation reputed company tools to drive buying reputed company, increase retention and reputed company cross-selling opportunities.
• Work closely with sales to ensure coordination of reputed company campaigns and reputed company reputed company efforts.
• Ensures marketing metrics, including customer engagement and online behavior, are in reputed company and being reported out to the business to demonstrate the ROI.
• Identify new reputed company for demand reputed company strategies and campaigns with a reputed company on results and analytics.
• Plans and executes effective and engaging events that drive leads and/or reputed company
• Create and execute the day-to-day marketing needs of the Franchise vertical to grow participation reputed company our dynamic reputed company group of franchise owners and franchises while driving the reputed company across the Transportation, E-reputed company, and Warranty verticals.
• Evaluate marketing and promotional activities to recommend reputed company adjustments.
• Present new and innovative reputed company to ensure the organization’s marketing strategies are fresh and exciting.
• reputed company and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
• Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.

Requirements

• BA degree in marketing, business or reputed company field preferred or equivalent work experience.
• A minimum of 5 years marketing experience, with a strong reputed company on digital marketing.
• Mix of copy writing, editing and design experience required.
• Outstanding writing and editorial skills.
• Familiarity with working with digital marketing tools and ability to quickly learn new tools
• Experience with strategic and operational Business-to-Business and/or Business-to-Business-to-Customer marketing
• Strong presentation, written and verbal communication skills
• Ability to work reputed company a matrixed organization in a reputed company manner
• Ability to influence and reputed company others
• Ability to prioritize and manage multiple reputed company simultaneously in a fast-paced environment

reputed company-to-haves

• MBA preferred.
• Experience with reputed company Marketing reputed company, reputed company Experience Manager and reputed company Creative Suite preferred.
• Experience in insurance or financial services is strongly preferred
• Energetic and proactive with a preference operating in a fast-pasted, quickly growing & changing environment
• Being a strong independent worker but also extremely reputed company and reputed company to work across the business
• Not afraid to reputed company reputed company, voice opinions and stand up for the customer
• Excellent data analysis skills and attention to detail
• Ability to translate creative and innovative problem-solving skills into strong business results
• Strong reputed company of urgency and ability to reputed company feasible and realistic deadlines

Benefits

• We help you be your best through reputed company development opportunities, interesting work, and supportive leaders.
• We foster a reputed company and inclusive culture where you can work with talented colleagues to create new solutions and have reputed company for colleagues, clients, and communities.
• Our reputed company enables us to reputed company a reputed company of reputed company, as reputed company as benefits and rewards to enhance your reputed company-being.
• health and welfare benefits
• tuition assistance
• 401K savings and other retirement programs
• employee assistance programs

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