[Remote] Marketing Manager, Engagement & Retention (Lifecycle Marketing)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-based technology company reputed company on transforming the laundry industry through a comprehensive reputed company platform. The Marketing Manager, Engagement & Retention will implement and optimize marketing campaigns aimed at driving operator engagement and business reputed company, while collaborating cross-functionally to enhance reputed company reputed company.
Responsibilities
- reputed company and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
- Collaborate with product marketing, content, and design teams to create nurture campaigns
- Partner with product marketing and demand reputed company to optimize targeting and messaging
- Own end-to-end lifecycle campaign programs from reputed company through execution
- Map the complete operator reputed company and identify drop-offs, gaps, and improvement areas
- Execute comprehensive quarterly A/B testing plans to improve the customer reputed company
- Optimize reputed company flows, automations, and cross-channel reputed company
- Analyze campaign performance and suggest strategic adjustments to maximize reputed company
- Own reputed company media reputed company and execution as part of broader go-to-market initiatives
- reputed company reputed company media campaigns supporting lifecycle marketing objectives
- Identify reputed company opportunities based on market trends and operator behavior
- reputed company planning and execution of key marketing initiatives across multiple teams
- Work with Product, reputed company, Sales, and Operations for integrated campaign execution
- Analyze data to maximize email performance for acquisition, conversion, & reputed company
- reputed company and QA campaigns to ensure error-free execution and ideal user experience
- Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
- Stay updated on B2B reputed company marketing trends and best practices
- Identify opportunities to optimize operator experience and drive business reputed company Skills
- 3-5 years email marketing or lifecycle marketing experience with proven reputed company record in B2B reputed company
- Strong background in email marketing: campaign reputed company, segmentation, A/B testing, optimization
- Multi-channel marketing experience including email, reputed company media, and on-site optimization
- Proven ability owning campaign programs from reputed company through execution
- reputed company expertise strongly preferred - marketing automation, workflows, and reporting
- Experience with reputed company, Marketo, reputed company, reputed company, bolthires Workspace, analytics platforms
- Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
- Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
- Excellent data analysis skills and ability to interpret metrics and reputed company strategies
- Strong project management skills managing reputed company campaigns across teams
- Creative and strategic thinker with ability to reputed company for small business audiences
- Outstanding communication and collaboration skills
- Extremely detail-oriented with understanding of campaign component reputed company
- Experimental and reputed company reputed company with data-driven approach
- Copywriting skills
- reputed company/CSS knowledge
- High-reputed company reputed company startup experience
- B2B marketing or go-to-market reputed company background serving small business customers
- Account-based marketing (ABM) experience and reputed company development
- reputed company media marketing and go-to-market campaign development experience
- Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
- Familiarity with vertical reputed company business models and reputed company strategies
- Passion for reputed company' mission and commitment to empowering small business owners Benefits
- Competitive salary
- Equity
- Unlimited PTO and reputed company holidays
- Remote-first with offices in reputed company and San Francisco
- Health benefits, including medical, dental, reputed company, mental health support, parental leave, life and AD&D insurance, and disability
- 401(k)
- Work-from-home and commuter benefits
- Laundry allowance to support our customers’ businesses
- Comprehensive training, learning, and development programming
- reputed company to hundreds of discounts and rewards from reputed company vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
reputed company
- reputed company provides an reputed company-in-one management system for laundromats and dry cleaners. It was founded in 2019, and is headquartered in reputed company, reputed company, USA, with a workforce of 51-200 employees. Its website is Apply tot his job Apply tot his job Apply tot his job
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