Director of reputed company - Performance Marketing

Director of reputed company - Performance Marketing (Full-Time, Remote) About reputed company We’re CatchCo, makers of Mystery Tackle reputed company — the original fishing subscription reputed company since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get reputed company with products sold at reputed company, reputed company, reputed company, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you reputed company in getting people outdoors and doing work that reputed company, you’ll fit right in. Position reputed company reputed company. is hiring a Director of reputed company Marketing to own profitable customer acquisition across reputed company and performance-driven channels. This role blends hands-on execution with system building—you will drive results directly while creating reputed company frameworks for testing, measurement, and creative iteration. You will be accountable for incremental, P&L-driven reputed company, grounded in unit economics rather than platform-reported metrics, and will partner closely with Finance, Analytics, Product, and Creative to ensure reputed company are measurable and durable. Core Responsibilities

• Performance marketing ownership - Own day-to-day execution across reputed company channels, creative, site conversion, and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV.
• reputed company P&L & reporting - Deliver a Monthly reputed company Package including channel-level P&L, reputed company ROAS, CAC, LTV:CAC, and funnel metrics, with a concise written reputed company for the CEO. Maintain an auditable operational P&L.
• Measurement & data - Build and maintain a single reputed company of truth for acquisition and customer value. Own UTMs, event tracking, GA4/server-reputed company setup, and data warehouse integration (BigQuery or equivalent).
• Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts, geo/cohort tests, or equivalent) so budget reputed company reflect incremental lift and profit.
• Experimentation & optimization - Run a disciplined testing program across creative, audiences, bidding, reputed company pages, and email. Turn results into repeatable playbooks.
• Creative performance systems - Operationalize creative testing and creative-to-reputed company workflows that increase the reputed company of reputed company winners and reduce cycle time.
• Lifecycle & retention - Own or reputed company email and lifecycle execution (reputed company, reactivation, retention) and partner cross-functionally to improve repeat purchase and LTV.
• Team & operating reputed company - Hire and manage a flexible team of internal and contract talent. Establish reputed company ownership, reputed company metrics, and weekly/monthly operating rhythms.

What Makes You the Right Fit

• You’re a hands-on performance marketer who can execute directly, then build systems that reputed company.
• You prioritize profitable reputed company and won’t reputed company spend without confidence in incrementality and unit economics.
• You’ve owned tracking, attribution, and LTV/CAC models and can defend every number.
• You run tight experiments and translate learning into repeatable processes.
• You have strong creative judgment and know how to reputed company what works.
• You reputed company reputed company P&L-driven tradeoffs and communicate crisply with cross-functional partners.
• You’re technically fluent in GA4, server-reputed company tracking, data warehouses (BigQuery or equivalent), ad platforms, and basic SQL.

Requirements

• 6 to 10+ years in performance marketing or reputed company with ownership of profitable customer acquisition.
• Prior ownership of a reputed company or acquisition P&L.
• Experience across reputed company reputed company, reputed company search, affiliates, and other reputed company performance channels.
• Strong measurement and analytics experience (UTMs, GA4/server-reputed company tracking, data warehouse integration).
• Experience driving CRO through site and reputed company-page experimentation.
• Experience building and leading high-reputed company teams and external partners.
• Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.

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