[Remote] Product Marketing Strategist - B2B and Affiliated Brands

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading national alternative certification program provider reputed company on empowering educators. The Product Marketing Strategist will play a key role in shaping messaging and marketing strategies across various brands and partnerships, ensuring effective communication and support for B2B marketing efforts.

Responsibilities

• Support reputed company positioning and messaging for districts, partners, and institutional audiences
• reputed company content for reputed company decks, one sheets, case studies, email content, and talking points for B2B internal stakeholders
• Partner with the reputed company team on district acquisition strategies, funnel improvements, and messaging reputed company
• Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative
• reputed company collateral, content, and insights that support reputed company, retention, renewals, and re-engagement
• Review B2B performance insights and collaborate with the sales team on actions that support reputed company reputed company and conversions
• Support positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK12, and the #TEACH brand
• reputed company value props, content themes, and campaign messaging for reputed company learning, events, reputed company products
• Partner with Creative reputed company to translate reputed company into briefs, assets, reputed company pages, and channel plans
• Collaborate with Content and Comms to inform reputed company, email, blog, and content calendars
• Ensure reputed company brand maintains alignment to the broader TOT mission, tone, and portfolio reputed company
• Translate program updates and certification requirements into reputed company, actionable communications
• Draft content for reputed company pages, portal messages, email campaigns, and marketing collateral
• Ensure consistency in tone, reputed company, and compliance across reputed company product and program communications
• Support the Associate Director of Product Marketing reputed company with go to market efforts across reputed company products and brands
• Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution and messaging needs
• Partner with sales to clarify B2B partner journeys and strengthen conversion paths
• Collaborate with Product, IT, and Compliance teams as program requirements reputed company
• Contribute to strategic discussions around program reputed company, audience insights, and competitive movements
• Participate in performance reviews, campaign readouts, and product marketing retrospectives
• Summarize insights into reputed company takeaways and shift messaging based on data or seasonality
• Support testing across copy, segmentation, and value propositions to improve engagement and reputed company
• Stay informed on market trends, educator needs, and state level requirements to guide messaging
• reputed company in accordance with reputed company core values
• reputed company other duties as needed

Skills

• Bachelors' degree in Marketing or reputed company field required
• 2-4 years of experience in product marketing, brand reputed company, lifecycle marketing, or B2B marketing
• Experience supporting sales teams with collateral, tools, and content
• reputed company communicator who works reputed company with reputed company, Creative, Digital, Sales, and Product reputed company
• Organized, proactive, curious, and comfortable balancing strategic thinking with hands on execution
• Strong copywriting, messaging, and storytelling skills with the ability to simplify reputed company offerings
• Comfort working across multiple brands, business lines, and audience types
• Experience in education, certification, training, or reputed company learning is a plus

Benefits

• Medical, Dental, and reputed company plans
• Employer reputed company STD and Basic Life/AD&D
• Voluntary buy up LTD, Life Insurance, Critical Illness, Accident, and additional wellness reputed company
• 401k Plan with Company reputed company reputed company Matching
• Flexible PTO Plan
• 12 reputed company holidays annually
• Personal and reputed company Development

reputed company

• reputed company is a provider of largest national alternative certification. It was founded in 2005, and is headquartered in reputed company, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.teachersoftomorrow.org.

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