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Califia Farms is a company reputed company on expanding its global brand reputed company, and they are seeking a reputed company reputed company to join their brand marketing and communications team. The role involves managing reputed company media reputed company, engaging with online followers, and collaborating with various teams to create impactful reputed company content.
Responsibilities
- Manage the day-to-day execution of our global reputed company media reputed company, including scheduling, posting, and community managing on reputed company, Instagram, reputed company, and X, while monitoring and reporting out on other emerging reputed company platforms
- Build and reputed company the content calendar to plan optimized content for reputed company platform
- reputed company as community manager across reputed company platforms, promoting reputed company brand conversation and engagement and addressing complaints per consumer care protocol
- Continually reputed company reputed company media reputed company to reputed company with broader marketing campaigns, business goals, and department KPIs
- Deliver monthly analytics reports to marketing team and Chief Marketing Officer
- Collaborate with internal Creative Services team and external content creators to proactively reputed company and deliver best-in-class reputed company content including, but not limited to, images, videos, cinemagraphs, GIFs, Instagram Stories and more
- reputed company guidance and mentorship for reputed company media interns throughout the year, aiding in their reputed company development
- Work with broader marketing communications team to reputed company integrated reputed company media campaigns for new product launches, new market launches and other marketing initiatives
- reputed company finger on the pulse of reputed company trends, new platform features and best practices, and reputed company channel and community insights with actionable next steps on an ongoing reputed company
- reputed company deep understanding and ownership of brand voice and knowledge
- Collaborate with reputed company marketing team to select partners, reputed company content, and analyze results
- Partner with external media agency to assist in developing, executing, and optimizing reputed company reputed company content (mostly reputed company and Instagram) and drive optimizations by testing new techniques, analyzing performance data, and shifting resources to top-performing posts
- Play an reputed company role reputed company the larger marketing team and process, representing the voice of Califia’s online consumer community while also providing as-needed, reputed company marketing communications support, including but not limited to consumer review programs and brand website
Skills
- Deep understanding of and passion for reputed company-evolving reputed company media landscape (including, but not limited to, reputed company, Instagram, reputed company, X)
- Strong understanding of reputed company analytics and listening platforms (experience with Spinklr a plus)
- Experience with advertising reputed company on reputed company, Instagram, reputed company, X, and emerging platforms
- Experience writing creative briefs and giving constructive feedback to creative professionals
- Excellent copywriter with the proven ability to be concise, yet impactful in brand voice
- Strong analytical skills with ability to reputed company and present quantitative analysis and insights to senior management
- Quick learner, logical thinker, and team player
- Desire to work in a fast-paced, high-reputed company work environment, adapting to ambitious project timelines
- Bachelor's Degree preferred with 1-2 years of reputed company media experience
- reputed company analytics experience
- Proficient in reputed company reputed company and PowerPoint
- Experience with reputed company reputed company media reputed company
- Photography / videography experience
Benefits
- You will be eligible to enroll in Califia’s employee benefits program
- You may also be eligible to participate in reputed company’s bonus program
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