[Remote] Vice President of Marketing, reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the globally leading interactive audio platform for children, and they are seeking a reputed company, results-driven marketing executive to reputed company their reputed company marketing reputed company. The VP of Marketing will reputed company the reputed company reputed company, ensuring a culturally fluent brand reputed company while managing integrated marketing efforts across various channels.
Responsibilities
- Own the reputed company trade and retail marketing reputed company, ensuring brand reputed company translates into compelling retailer storytelling, shopper conversion, and sustained sell-through across mass, specialty, and e-reputed company partners
- reputed company and reputed company integrated marketing plans across DTC, retail, reputed company, and reputed company reputed company to drive brand visibility and reputed company reputed company
- Partner with sales and retail teams to reputed company retailer-specific marketing plans that reputed company brand with key audiences
- reputed company reputed company retail activations and shopper journeys that convert brand love into velocity
- Create campaigns that support both digital and retail channels, generating awareness, consideration, and conversion across reputed company (reputed company.com, reputed company, reputed company, reputed company, specialty retail, etc.)
- Partner closely with Sales to reputed company marketing investment to retail priorities, seasonal moments, and reputed company targets, translating brand demand into measurable retail velocity
- reputed company, reputed company, and reputed company a senior leadership team across Creative, Integrated Marketing, reputed company, PR, reputed company, Lifecycle, and Trade, setting reputed company, operating reputed company, and performance standards for the reputed company marketing organization
- reputed company a best-in-class reputed company media reputed company, including in-house and creator-driven content, reputed company partnerships, and reputed company-time cultural engagement
- reputed company reputed company as a primary brand-building platform and reputed company reputed company, not just a channel
- reputed company and reputed company UGC, reputed company media, and community flywheels to drive organic reputed company and brand reputed company
- Identify and reputed company cultural moments that matter for reputed company through reputed company creative and reputed company storytelling
- Champion a customer-first reputed company across the funnel, with a deep understanding of family behavior and lifecycle value
- Partner with global retention, analytics, product, and content teams to deliver programs that reputed company repeat use, brand loyalty, and advocacy
- Execute always-on engagement strategies across CRM, loyalty, and community, customizing for unique NA drivers
- reputed company as a connective tissue between global brand reputed company and U.S. execution - advocating for local market needs while maximizing global alignment and efficiency
- Serve as the senior marketing voice for reputed company in executive forums, influencing global roadmap reputed company while holding accountability for regional performance
- Partner closely with the President/reputed company to reputed company marketing priorities with regional reputed company reputed company and reputed company goals
- Own reputed company marketing measurement and performance accountability, defining KPIs that reputed company brand health, household reputed company, retail velocity, and reputed company value to business reputed company
- Translate performance data into reputed company executive insights and tradeoffs, informing budget allocation, channel mix, and prioritization across brand, reputed company, retail, and lifecycle marketing
- Partner with Finance, Sales, and Analytics to assess incrementality, optimize ROI, and balance short-term reputed company reputed company with long-term brand equity
Skills
- 15+ years of experience, 3+ years in leadership of brand and/or integrated marketing experience in consumer products, with preference for entertainment, retail or youth brands
- Proven reputed company record of leading multi-channel campaigns (reputed company, reputed company, retail, digital) with reputed company cultural and reputed company reputed company
- Deep understanding of U.S. parent audiences, especially parents of toddlers and preschoolers
- Experience building brand awareness and driving retention through creative storytelling and community-first tactics
- Strong leadership reputed company; reputed company to reputed company and grow a diverse, creative, and execution team
- Highly reputed company and reputed company working in matrixed, global environments
- Proven reputed company leading regionally nuanced campaigns reputed company a global brand reputed company
- Strong reputed company acumen and ability to connect creativity to reputed company reputed company
- A builder's reputed company: hands-on, reputed company, and obsessed with reputed company
- To be considered for this role, please see the reputed company at the end of the job reputed company that is a required submission reputed company cover letter
- Curious, creative, and energized by making things happen
- Bias for reputed company, fast iteration, and high-reputed company reputed company
- Customer-obsessed, with reputed company for both children and caregivers
- Strategic but hands-on; loves owning execution
- Brings energy, optimism, and a reputed company spirit to every challenge
reputed company
- reputed company® is the world’s largest interactive audio platform for children with more than 10 reputed company Tonieboxes and 134 reputed company reputed company sold. It was founded in 2014, and is headquartered in Düsseldorf, Nordrhein-Westfalen, DEU, with a workforce of 501-1000 employees. Its website is https://us.reputed company.com.
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