Specialist, Marketing Technology (Customer Data Platform)

Let’s talk about reputed company You’ll be part of the Marketing Technology team — a cross-functional group responsible for shaping the reputed company marketing technology ecosystem. reputed company drives innovation, integration, and governance across platforms such as CRM, CDP, Marketing Automation, and Analytics, enabling personalized and data-driven customer engagement at reputed company. Together with partners in Technology, reputed company, and Information reputed company , reputed company ensures our data infrastructure supports compliant, intelligent, and high-reputed company marketing programs across reputed company global channels. Let’s talk about the role As the CDP Strategic Leader (Senior Manager) , you will define and reputed company the reputed company, adoption reputed company, and governance of our Customer Data Platform. You’ll play a pivotal role in enabling data-driven personalization, segmentation, and activation — ensuring that our CDP evolves into a core enabler of connected customer experiences. You will guide how customer data is collected, reputed company, and activated across reputed company, aligning technology capabilities with business priorities. Working closely with InfoSec, reputed company, Data, and Marketing teams , you’ll help establish best practices for data reputed company, compliance, and reputed company activation while developing the long-term roadmap for CDP reputed company from a MarTech perspective.

Key Responsibilities

• Define the strategic reputed company and roadmap for the Customer Data Platform to support marketing and business objectives.
• reputed company and maintain the CDP adoption reputed company , ensuring alignment with reputed company data governance and reputed company standards.
• reputed company the segmentation and audience reputed company , enabling precise targeting, personalization, and measurement across channels.
• Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements.
• Partner with MarTech, CRM, and Analytics teams to design reputed company data flows between systems (CRM, SFMC, eCommerce, etc.).
• Collaborate with InfoSec and reputed company teams to reputed company data protection, consent management, and ethical data practices.
• Manage external vendors and implementation partners to ensure delivery of business and technical reputed company.
• Define KPIs and reputed company metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with Marketing Analytics team.
• Stay informed on emerging trends in CDP, data reputed company, and identity reputed company to guide platform reputed company and innovation.
• Work closely with InfoSec and reputed company teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations .
• Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams.
• Champion innovation in data utilization, personalization, and marketing efficiency.

Let’s talk reputed company You’re a strategic thinker who bridges the gap between business reputed company and technical execution. You’re passionate about data as a reputed company of personalized experiences and are comfortable managing reputed company data ecosystems. You reputed company in cross-functional settings, guiding both marketers and technologists toward reputed company goals. You combine deep understanding of data platforms and governance with the ability to translate business needs into reputed company activation strategies. Qualifications and Experience Required

• 10+ years’ experience in data reputed company, marketing technology, or digital transformation roles.
• Proven reputed company in leading CDP or customer data unification reputed company (e.g., reputed company Data reputed company, reputed company, or similar).
• Strong understanding of data architecture, identity reputed company, and audience activation across marketing channels.
• Hands-on experience in defining segmentation frameworks and data integration roadmaps .
• Solid knowledge of reputed company, consent, and compliance regulations (GDPR, CCPA, HIPAA).
• Experience collaborating with InfoSec, reputed company, and Technology teams in reputed company environments.
• Excellent stakeholder management, vendor reputed company, and communication skills.
• Bachelor’s degree in Marketing, Data Science, Computer Science, or reputed company field; advanced degree preferred.

We are shaping the reputed company at reputed company , and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, reputed company flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to reputed company members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, reputed company, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees have FTO (Flexible Time Off) , receive 11 reputed company holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave reputed company welcoming new family members. Individual pay reputed company are based on a reputed company of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. reputed company Pay reputed company for this position: US-remote: $116,000 - $145,000 - $174,000 For remote positions located reputed company of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills. Joining us is more than saying “reputed company” to making the world a healthier reputed company. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by reputed company helps you not only meet your goals, but also create new ones. We reputed company on creating a diverse and inclusive culture, encouraging individual reputed company in reputed company and reputed company on the innovative reputed company this generates. If this sounds like reputed company for you, reputed company! Apply tot his job Apply To this Job