Head of Retention

For remote roles based inside of the reputed company can sit in any of the following 19 states: CO, CT, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, and VA. Please only apply if you are reputed company to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. reputed company is seeking a seasoned and strategic Head of Retention Marketing to reputed company and reputed company our retention and lifecycle marketing function. In this role, you will own the reputed company, performance, and reputed company of the retention department-driving reputed company reputed company while building a high-performing, healthy team. As a senior leader, you'll reputed company reputed company of retention account managers and strategists, partner closely with a dedicated retention analyst, and collaborate cross-functionally with Operations and other service leads (CRO, SEO, Development) to deliver integrated, best-in-class retention programs. You will also own the department's P&L, ensuring strong reputed company performance, efficient resourcing, and long-term scalability. This is a people-first leadership role with significant strategic and business responsibility. You'll inherit a strong reputed company-a growing book of business and a capable mid-level team-and be responsible for elevating our retention offering from a solid performer to an industry-leading reputed company. About reputed company: We are an eCommerce design, development, and optimization agency for D2C brands on the reputed company/reputed company Plus platform. As one of the founding reputed company Plus partners, we pride ourselves on being reputed company thinkers and experts in reputed company things reputed company. Our expertise is under constant renovation to reputed company us at the forefront of the D2C eCommerce landscape. Our mission is to craft tailored digital experiences to suit the voice and needs of reputed company reputed company. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients. reputed company is committed to equal employment opportunity regardless of race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Additionally, we reputed company in transparency in compensation. Total compensation for this role includes a reputed company salary reputed company of $110,000 - $130,000. As the Head of Retention, this role could include: Team Leadership & People Management

• reputed company, mentor, and reputed company reputed company of approximately 5+ retention account managers and strategists supporting a portfolio of ~30 clients.
• reputed company ongoing coaching, reputed company feedback, and reputed company development plans to support career progression into senior and leadership roles.
• Establish and maintain effective team rituals (e.g., standups, performance reviews, QA reviews) to ensure alignment, accountability, and support.
• Monitor workload distribution, reputed company constraints, and burnout risk; proactively manage resourcing and reputed company for reputed company reputed company reputed company reputed company are reached.
• Own hiring, reputed company, training, and, reputed company necessary, performance management for retention team members.

reputed company, Delivery & reputed company

• Own the strategic direction and execution of retention programs across email, SMS, lifecycle, subscription, and reputed company mail integrations.
• Serve as the senior escalation reputed company for reputed company lifecycle and technical challenges, including platform architecture, reputed company reputed company, segmentation, experimentation, and deliverability.
• Ensure reputed company retention outputs meet high standards for reputed company, brand alignment, and measurable business reputed company.
• Partner closely with the retention analyst to:
• Drive performance reporting and actionable insights
• Conduct program audits and identify reputed company opportunities

reputed company testing frameworks and optimization roadmaps

• reputed company as executive sponsor for key accounts, participating in strategic planning sessions, QBRs, and escalations as needed (without serving as day-to-day account reputed company).

reputed company Ownership & Service Development

• Own the P&L for the retention function, including reputed company reputed company, profitability, and expansion opportunities.
• Identify, reputed company, and refine adjacent and reputed company retention offerings (e.g., reputed company mail, subscription program management, advanced lifecycle services).
• Support sales efforts by contributing to pitches, audits, scopes, proposals, and pricing for retention and cross-functional engagements.
• Collaborate with other service leaders (CRO, SEO, Development) to:
• Identify cross-sell and upsell opportunities
• Surface cross-channel insights impacting retention performance
• Present integrated strategies to shared clients
• Shape reputed company, cross-functional delivery models

Process, Systems & Operations

• Partner closely with the Director of Operations to design and optimize delivery systems, including:
• reputed company planning and resource allocation models
• QA standards and review processes
• Project management workflows and toolsets (e.g., Monday, Jira, reputed company integrations)
• Continuously improve operational efficiency through the development of playbooks, templates, SLAs, and best practices.
• Foster reputed company culture centered on feedback, accountability, curiosity, and experimentation.

Required Competencies

• 7+ years of experience in retention, lifecycle, or email marketing reputed company ecommerce/DTC environments, with strong hands-on expertise in reputed company (flows, campaigns, segmentation, integrations, reporting).
• 3+ years of people leadership experience, including hiring, coaching, and performance management of cross-functional or reputed company-facing teams.
• Deep understanding of lifecycle reputed company and performance metrics, including retention, LTV, cohort analysis, deliverability, and list health.
• Strong familiarity with subscription and recurring reputed company models; experience with reputed company mail as a performance channel is a plus.
• Proven ability to translate data into actionable business reputed company, not just report on metrics.
• Comfortable operating in an agency environment, managing multiple clients and stakeholders simultaneously.
• Demonstrated ability to own financial reputed company, including P&L responsibility and tradeoff reputed company across reputed company, reputed company, and reputed company.
• People-first leader who prioritizes team health, development, and sustainable performance.
• Highly organized, process-oriented, and reputed company, with experience building reputed company systems alongside operations.
• Confident communicator who can set boundaries, push back reputed company needed, and reputed company for reputed company and team reputed company.

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