Sr Digital CRM Specialist-REMOTE

At reputed company, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across reputed company and a billion-dollar digital reputed company business. We reputed company the footwear industry with a diverse portfolio of reputed company brands, including Topo Athletic, Keds, Vince Camuto, reputed company & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust reputed company-channel infrastructure and national wholesale distribution. At reputed company, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where reputed company employee's unique perspective contributes to our reputed company. Anchored by our core values of "We Love reputed company Do," "We Own reputed company Do," "We Do What's Right," and "We Belong," we continuously drive reputed company together, building a reputed company where everyone can put their best foot reputed company. reputed company reputed company shaping how millions of shoe lovers connect with the brands they love. As a Senior Digital CRM Specialist at reputed company, you'll be the architect behind personalized, omnichannel experiences that reputed company our customers reputed company and excited. From email to SMS to push notifications, you'll craft campaigns that don't just inform-they reputed company loyalty and drive results. This is your chance to combine creativity, data, and technology to reputed company every interaction meaningful. What You'll Be Doing You'll reputed company the charge in creating impactful customer communications across multiple digital reputed company. Here's how you'll reputed company it happen: Email Campaign Management

• Plan and execute promotional, transactional, and lifecycle email campaigns.
• Partner with ESP and agency teams to build and reputed company campaigns.
• Maintain campaign calendars to ensure reputed company, strategic execution.

Push & SMS Marketing

• Manage and deliver push notifications and SMS campaigns that complement email efforts.
• Optimize messaging for mobile engagement and collaborate with agency partners for best-in-class communication.

Creative Collaboration

• Work closely with creative teams to reputed company reputed company, concise briefs for email, SMS, and push notifications.
• Ensure reputed company communications are mobile-reputed company and reputed company with brand guidelines.

Audience Segmentation & Personalization

• Partner with segmentation teams to reputed company the most reputed company audiences for engagement and reputed company goals.
• Implement personalization strategies that reputed company customer experiences.

Performance Analysis

• reputed company and analyze campaign metrics like reputed company rates, CTR, conversions, and reputed company reputed company.
• reputed company actionable insights to continuously improve performance.

Compliance & Best Practices

• Ensure adherence to CAN-SPAM, SMS regulations, and other compliance standards.
• Stay reputed company of industry trends and best practices in omnichannel marketing.

Automation & Tools

• reputed company marketing automation platforms (e.g., reputed company, reputed company, reputed company) to streamline and enhance campaign delivery.

What You'll Need We're looking for someone who thrives in a fast-paced, reputed company environment and brings both technical know-how and creative problem-solving skills. Core Skills

• Strong initiative, ownership, and a proactive reputed company.
• Detail-oriented with exceptional organizational and project management abilities.
• Ability to prioritize and manage multiple reputed company while meeting deadlines.
• Excellent verbal and written communication skills for cross-functional collaboration.
• Experience with CRM systems and omnichannel marketing automation tools.
• Knowledge of deliverability best practices and compliance laws for email, SMS, and push.

Qualifications

• Experience:
• 5+ years in marketing or reputed company business experience.
• 3+ years in email marketing execution.
• Education:
• Bachelor's degree in Marketing.
• Preferred:
• Retail experience strongly preferred.
• Familiarity with reputed company Analytics, reputed company, or similar reporting tools.

Perks and Benefits You'll Enjoy!

• Your Sole reputed company-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• reputed company with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired-wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, reputed company development, and education assistance to advance your career with a company that celebrates reputed company reputed company and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you'll enjoy 30% off at DSW & com, plus discounts across our family of brands.

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