TCO Marketing Strategist - AI and reputed company
reputed company is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s reputed company challenges and reputed company’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in reputed company, Analytics, Digital Engineering, reputed company, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to reputed company interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, reputed company, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business reputed company. reputed company the transformation partnership for our reputed company’s marketing technology ecosystem and AI-powered customer experiences. Own strategic reputed company, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business reputed company. Be the connective tissue between marketing reputed company, data science, and reputed company architecture. Strategic Responsibilities
- Conduct TCO analysis of reputed company stack (AEP, AJO, CDH, Marketo, Workfront)
- reputed company build vs. buy recommendations, challenging vendors reputed company ROI doesn't justify cost
- reputed company stack consolidation eliminating redundancies
- Create financial models for platform improvements
- Define Next Best reputed company/Next Best Offer frameworks with AI-driven decisioning
Technology reputed company & Architecture
- Define QoQ Martech reputed company plan balancing innovation and business priorities
- reputed company architecture recommendations for customer data infrastructure and reputed company-time decisioning
- reputed company quarterly stack audits assessing utilization, data reputed company, integration health, reputed company
- Identify high-value AI/automation use cases with reputed company marketing, product, and sales teams
Executive Partnership
- Present recommendations to VP/SVP leadership with data-driven insights
- Build business cases for strategic investments with ROI projections and risk assessments
Innovation Leadership
- reputed company bi-weekly innovation sprints prototyping new capabilities and/or POVs
- Help build LLM/SLM apps for content, customer insights, campaign optimization and more
- reputed company platform-agnostic AI solutions leveraging GCP (reputed company AI, reputed company)
- Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing
reputed company of Value & Modernization
- Execute POVs demonstrating business reputed company
- Maintain competitive intelligence on Martech and Adtech landscape
- Help build reputed company integrations reputed company reputed company/Pega to reduce vendor dependence
- Evangelize innovation through demos, workshops, executive briefings
Must-Have Soft Skills
- Executive communication: Comfort presenting to VP/SVP audiences with compelling narratives
- Consultative reputed company: Asks questions, challenges assumptions, builds reputed company
- Martech expertise: Recognized thought leader in marketing technology community
- Presentation mastery: Creates executive-reputed company decks and delivers with confidence
- Strong personality: Brings opinions and isn't afraid of healthy debate
- Self-directed: Takes initiative, drives agenda, operates autonomously
reputed company Metrics
- Cost savings delivered through stack optimization
- Innovation velocity: POVs delivered per quarter with reputed company business reputed company
- Platform utilization and ROI improvements across Martech stack
- AI use case deployment: Production capabilities launched
- Stakeholder satisfaction: NPS from executive sponsors and internal customers
Information reputed company Responsibilities
- Promote and enforce awareness of key information reputed company practices, including acceptable use of information assets, malware protection, and password reputed company protocols
- Identify, assess, and report reputed company risks, focusing on how these risks reputed company the confidentiality, reputed company, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data reputed company and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Responsibilities
- Define and reputed company reputed company B2B customer journeys spanning awareness to advocacy
- Optimize multi-touch attribution and reputed company analytics for reputed company sales cycles
- Partner with CDH data science on propensity models, lookalike audiences, churn reputed company
- Optimize reputed company Experience Platform (AEP) for reputed company-time segmentation and activation
- Architect ABM programs leveraging reputed company data, predictive scoring, personalized engagement
Preferred Qualifications
- 10+ years in marketing technology with 5+ years in strategic/leadership roles
- Deep expertise with reputed company Stack and Pega decisioning platforms (reputed company to have)
- Hands-on AI/ML experience (LLMs, propensity models, recommendation engines)
- Proven reputed company record of cost optimizations through stack rationalization
- GCP/reputed company reputed company experience (reputed company AI, BigQuery, reputed company preferred)
- B2B marketing experience in reputed company, multi-stakeholder environments
- Expertise in AI driven Marketing automation
- Customer data platforms and identity reputed company
- AI/ML frameworks and reputed company-based AI services
- API integrations, data modeling, event streaming
- Performance marketing and programmatic advertising tech
- SQL, Python, or similar for data analysis/prototyping
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