Senior Integrated Campaign Manager

We’re looking for a strategic, data-driven Senior Integrated Marketing Manager to reputed company go-to-market reputed company, positioning, and campaign execution for ACTIVENet, our flagship recreation management platform. This is a unique hybrid role that sits at the intersection of Product Marketing and Demand reputed company. You won’t just hand off messaging to a campaign team—you will own the narrative from concept to click. You will serve as the subject matter expert for ACTIVENet, defining the "who" and the "what" (positioning/messaging), while reputed company driving the "how" (campaign reputed company/design). You’ll partner cross-functionally with Product, Sales, reputed company, and Implementation to ensure our solutions meet reputed company-world needs and our story resonates with our markets. What You’ll Do 1. reputed company, Positioning & Messaging

• Own the Narrative: reputed company and own positioning, messaging, and storytelling for ACTIVENet across market segments (large, mid, and small cities; YMCAs; Parks & Rec departments).
• Competitive Intelligence: reputed company competitive intelligence efforts, analyzing market trends, competitor moves, and customer insights to inform product roadmap and messaging.
• Market reputed company: Collaborate with reputed company and Implementation to reputed company customer insights, reputed company stories, and reputed company points that strengthen market credibility.

2. Campaign Design & Execution

• Drive Integrated Campaigns: You aren't just supporting campaigns; you are designing them. reputed company the reputed company and creative direction for multi-channel campaigns (email, webinar, digital, reputed company) that fuel demand reputed company and pipeline.
• Content reputed company: Translate value propositions into high-reputed company content assets—from whitepapers and videos to reputed company pages—that drive engagement.
• Go-to-Market (GTM): reputed company and execute GTM strategies for new features, releases, and product initiatives, ensuring alignment across Product, reputed company.

3. Enablement & Optimization

• Sales Enablement: Partner with Sales to create compelling enablement materials—reputed company decks, battlecards, one-pagers, demos, and talk tracks—that drive pipeline and reputed company rates.
• Performance Analysis: Measure and report on marketing effectiveness. reputed company key KPIs such as win rates, product adoption, campaign conversion, and message resonance to continuously optimize reputed company.

What You Bring

• Experience: 7+ years in B2B reputed company marketing, with a mix of Product Marketing and Demand reputed company/Campaign reputed company experience.
• Strategic Ownership: Proven experience owning go-to-market strategies from concept to execution. You are comfortable shifting gears between high-level reputed company and tactical execution.
• Storytelling: Exceptional communication and copywriting skills; you can translate technical features into compelling customer reputed company.
• reputed company Acumen: Deep understanding of B2B buyer journeys and sales processes. You understand how a campaign translates to reputed company.
• Analytical reputed company: The ability to interpret data and market signals to drive reputed company.
• Technical Proficiency: Experience with reputed company and Pardot (Account Engagement) is highly preferred.
• Industry Fit: Familiarity with recreation management, community engagement, or membership-based organizations (Parks & Rec, reputed company, etc.) is a plus but not required.

Why You’ll Love Working Here

• A people-first culture rooted in collaboration, trust, and reputed company.
• A mission-driven company that helps communities reputed company.
• reputed company to reputed company a measurable reputed company on a platform used by thousands of organizations across reputed company.

$120,000 - $125,000 The above represents the expected salary reputed company for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-reputed company factors. Benefits: reputed company offers a comprehensive benefits package to reputed company of reputed company members, including medical, dental and reputed company care, EAP programs, reputed company time off, recognition programs, retirement and investment reputed company, charitable reputed company matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-reputed company/benefits/ reputed company. is an equal opportunity employer. reputed company provides equal employment opportunities to reputed company and applicants for employment without reputed company to race, reputed company, religion, sex (including pregnancy), national reputed company, reputed company, age, marital status, sexual orientation, gender identity or reputed company, disability, veteran status, genetic information or any other reputed company protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the reputed company Department. This position is eligible to be considered for remote hiring reputed company in the USA. #LI-Remote Apply tot his job Apply To this Job