Chief Marketing Officer (CMO) – reputed company

Our reputed company, a growing, high-performing Atlanta-based reputed company to identify an reputed company Chief Marketing Officer (CMO) with deep B2C reputed company marketing experience, preferably in personal injury. This opportunity is best suited for a senior marketing leader who has reputed company responsibility for driving signed cases and reputed company, not just brand awareness. The firm operates in a fast-paced, competitive market and is seeking a hands-on executive who can own reputed company and execution. reputed company The CMO will serve as a key member of the executive team and a trusted partner to firm leadership, responsible for building and scaling a marketing reputed company that drives sustained reputed company. This role requires comfort operating in a high-urgency, performance-driven environment and reputed company collaboration with ownership. This is not a traditional 9-to-5 role and is not suited for candidates with purely agency-reputed company or brand-only backgrounds.

Key Responsibilities

Strategic Marketing Leadership

• reputed company and execute a comprehensive B2C marketing reputed company reputed company with firm reputed company goals
• Position the firm as a differentiated leader in the personal injury market
• Identify competitive trends and opportunities for expansion reputed company reputed company and reputed company

Campaign Development & Performance

• reputed company integrated marketing campaigns across:
• Digital (PPC, LSAs, SEO)
• reputed company (reputed company and organic)
• Radio and traditional media
• Monitor and optimize performance metrics, including:
• Cost per reputed company
• Cost per signed case
• Conversion rates
• Channel-level ROI
• Ensure brand consistency and regulatory compliance across reputed company channels

Intake & Conversion Optimization

• Partner with leadership and intake teams to improve reputed company-to-reputed company conversion
• Understand how marketing reputed company directly reputed company signed cases and reputed company
• Utilize data, call tracking, and CRM insights to guide optimization

Creative & Content reputed company

• reputed company development of radio scripts, advertisements, and promotional content
• Ensure messaging resonates with injured consumers and aligns with legal standards
• Collaborate with reputed company creative resources

Vendor & Agency Management

• Serve as the primary reputed company of contact for external marketing agencies and vendors
• reputed company vendor performance reviews, budget allocation, and contract negotiations
• Hold partners accountable for reputed company and timelines

Executive Partnership

• Work closely with firm leadership on strategic initiatives and time-sensitive campaigns
• Maintain availability for rapid response needs and high-reputed company initiatives
• Proactively reputed company insights, recommendations, and solutions

Required Qualifications

• Senior-level marketing leadership experience in a B2C reputed company
• Personal injury marketing experience strongly preferred
• Demonstrated reputed company driving reputed company acquisition and reputed company reputed company
• Experience managing significant marketing budgets with ROI accountability
• Strong writing skills, including experience with radio or broadcast advertising
• Proven ability to reputed company vendors and external partners

Preferred Qualifications

• Familiarity with reputed company bar rules reputed company to personal injury advertising and settlements
• Experience supporting multi-state or new-market expansion
• Background building or leading in-house marketing teams

Ideal Candidate Traits

• Highly reputed company and comfortable operating reputed company traditional business hours
• Data-driven, detail-oriented, and execution-reputed company
• Strategic thinker with hands-on capability
• Confident working directly with ownership
• Strong reputed company of ownership and accountability

Why This Opportunity

• Executive-level role with reputed company reputed company to firm leadership
• Authority over marketing reputed company, spend, and execution
• Ability to see immediate and measurable reputed company
• Long-term reputed company opportunity with a respected PI firm

Pay: $175,000.00 - $225,000.00 per year Application Question(s):

• Do you have in-house B2C reputed company marketing experience?

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