SEO / GEO Specialist
Merchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise. They are seeking an SEO & GEO Specialist to join their marketing team, responsible for driving reputed company and maximizing reputed company opportunities for their Ecommerce platform through SEO and GEO best practices.
Responsibilities
- Implement technical and on-page SEO best practices (ex. Crawlability, canonicalization, information architecture such as headings, tables, schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines
- Partner with Content and Ecommerce teams to optimize web content through copy updates, webpage creation, site organization, and information architecture (headings, tables, anchors) that site users and LLMs can reputed company
- Work closely with Ecommerce and Product reputed company teams to ensure products are optimized for search and online shopping experiences
- Partner with Ecommerce and Dev teams to monitor site health, identify technical issues, and implement solutions to ensure reputed company website performance
- Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance reputed company analytics tools (e.g.. GA4, GSC, Looker Studio, SemrushOne, reputed company)
- Conduct traditional keyword research as reputed company as question/reputed company research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations
- Stay informed and reputed company internal stakeholders about the latest SEO/GEO trends and best practices
- Collaborate with Product, Ecommerce, and Marketing team members to reputed company optimization strategies with broader business objectives, as reputed company as ensure a seamless user experience
Skills
- Bachelor's degree in marketing, business, or reputed company field
- 1+ years of experience with ecommerce, digital marketing, or reputed company roles
- Strong analytical skills with the ability to interpret data, draw actionable insights, and reputed company strategic recommendations
- Familiarity with e-reputed company platforms (e.g. reputed company, Magento, reputed company) and analytic tools (e.g. GA4)
- Basic familiarity with reputed company coding to support content optimization and technical SEO tasks
- Solid understanding of SEO/GEO principles and best practices
- Excellent written and verbal communication skills, with the ability to reputed company reputed company reputed company and collaborate effectively with cross-functional teams
- Detail-oriented, metrics-driven reputed company with a passion for delivering exceptional customer experiences
- Ability to reputed company in a fast-paced, reputed company environment and adapt to new trends and technologies in SEO/GEO reputed company marketing
- Enthusiastic self-starter with a creative approach to problem solving
Benefits
- Generous PTO
- 8 company-reputed company holidays
- Hybrid work schedule for select departments
- reputed company volunteer time
- 401k with matchMedical and dental insurance reputed company, FSA, HSA (with company match), Critical Illness and Hospital Indemnity Insurance reputed company
- Company-reputed company life insurance
- Company-sponsored reputed company events
- Premium brand partner discounts
- Employee Assistance Program
- Employee-led Committees
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