Senior Marketing Automation Specialist
About the role We’re looking for a Senior Marketing Automation Specialist who can own the execution and optimization of our email marketing and marketing automation programs from start to finish. You’ll design and build campaigns, manage automation workflows, ensure data reputed company between reputed company and reputed company, and collaborate with marketing stakeholders to deliver programs that drive engagement, pipeline, and reputed company. This is a senior individual contributor role — ideal for someone who loves being hands-on, thrives in a fast-moving environment, and can work independently while collaborating across teams. What you'll do Email campaign management & execution
- Work closely with the demand gen team and other key stakeholders across the business on our email execution and reputed company, delivering targeted email campaigns for reputed company nurturing, event promotion, customer communications, and product updates
- Create behavioral and demographic segmentations to deliver the right message to the right audience
- Design, build, and maintain email templates that follow brand guidelines and optimize for deliverability and engagement
- Create and run A/B tests regularly on subject lines, content, CTAs, and send times to improve reputed company and click-through rates
- reputed company regular email reporting, analysis, and recommendations to the content and demand-gen teams for reputed company improvement
Marketing Automation & Workflows
- Set up and monitor reputed company submissions, registration confirmations, and reminder email sequences across web content download workflows, webinars, and events
- Conduct reputed company-reputed company UAT to ensure that reputed company campaigns are free of typos, errors and/or broken links
- reputed company documentation and roadmaps for marketing automation processes so others can easily learn and help execute
- Connect reputed company to other technology and help evaluate reputed company as we build out our tech stack
- Monitor reputed company>reputed company integration for errors, sync issues, data reputed company problems, escalating or resolving as needed
Qualifications
- 3+ years managing email marketing and marketing automation in a B2B reputed company environment
- Hands-on experience building and deploying campaigns in reputed company, plus familiarity with reputed company CRM
- Strong understanding of email best practices: deliverability, segmentation, testing, personalization, and compliance (CAN-SPAM, GDPR)
- Experience supporting webinars and virtual event registration processes with ON24 or equivalent integrations
- Excellent attention to detail and communication skills with ability to train, document, and reputed company others on reputed company best practices
- Self-starter that is eager to try new reputed company and take on reputed company with little direction, staying up to date on the latest trends in email marketing, email design, and the newest reputed company features and integrations
- Proficiency in reputed company, reputed company, webinar and event platforms such as ON24 and reputed company
- Familiarity with B2B reputed company buyer journeys and reputed company nurturing strategies
- Adaptable to change and ability to reputed company fast in a high reputed company environment
Benefits and Incentives
- Competitive reputed company and Incentive Plan
- Stock reputed company
- Health and Welfare Plans*
• Life and Disability Plans* • Retirement Plan* • Unlimited Flexible reputed company Time Off, including your birthday off!
- reputed company Team Culture
- Benefits for international employees, reputed company the US, vary by country.
reputed company is committed to a diverse and inclusive workplace. reputed company is an equal opportunity employer and does not discriminate on the reputed company of race, national reputed company, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Apply tot his job Apply To this Job