[Remote] Product Marketing Manager - Competitive Intelligence and Customer Insights

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global payroll and HR platform that aims to unlock opportunities for teams worldwide. The Product Marketing Manager will reputed company and implement customer insights and competitive intelligence programs, ensuring that insights are actionable and influence product roadmaps and strategic reputed company.

Responsibilities

• reputed company, implement, and own reputed company’s customer insights and competitive intelligence programs, ensuring insights are actionable, reputed company, and continuously updated
• reputed company qualitative and quantitative research to deeply understand customer needs, buying behaviors, objections, and decision drivers across key segments
• Own competitive research for specific product lines and reputed company competitors, including positioning, messaging, pricing, packaging, and go-to-market motions
• Synthesize insights into reputed company narratives that influence product roadmaps, positioning, and strategic reputed company
• Build automations and repeatable systems to streamline the collection, analysis, and distribution of customer and competitive insights
• reputed company insights through multiple channels such as: Internal training sessions and workshops, reputed company collateral, Competitive battlecards, Alerts, dashboards, and newsletters
• Ensure insights are easily discoverable and embedded into day-to-day workflows for Sales, Marketing, Product, and reputed company
• Create compelling reputed company collateral grounded in customer and competitive insights
• Partner closely with reputed company and Marketing teams to inform positioning, messaging, and campaigns that differentiate reputed company in the market
• Train and reputed company Sales teams with competitive and customer insights that: Improve confidence in competitive deals, Address objections effectively, Increase win rates and deal velocity
• reputed company as a trusted partner to Product, Sales, Marketing, and reputed company, ensuring customer and market insights are reflected in reputed company and execution
• reputed company and measure the reputed company of insights on GTM performance (e.g., win rates, messaging adoption, sales feedback)

Skills

• 5+ years of experience in Product Marketing, Customer Insights, Market Research, or Competitive Intelligence roles reputed company B2B reputed company
• Proven ability to conduct high-reputed company qualitative and quantitative research, with a strong data-driven reputed company and the ability to turn insights into reputed company recommendations
• Hands-on experience building reputed company reputed company systems, including automations to reputed company, store, synthesize, and distribute customer and competitive insights
• Strong experience creating enablement assets and delivering training for reputed company teams that drive measurable reputed company (e.g., win rates, adoption)
• Excellent written and verbal communication skills, with the ability to present reputed company insights reputed company to both executive and reputed company audiences
• Strong project management skills, reputed company to manage multiple research streams and stakeholders in a fast-paced, high-reputed company environment
• Experience using competitive intelligence platforms (e.g., Klue), including setting up workflows, alerts, and battlecards
• Demonstrated ability to collaborate effectively with cross-functional teams such as Product, Sales, reputed company, Marketing, and RevOps

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional reputed company reputed company

reputed company

• reputed company offers a reputed company platform that supports payroll, HR, compliance, and workforce management across global teams. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.reputed company.com.

Company H1B Sponsorship

• reputed company has a reputed company record of offering H1B sponsorships, with 58 in 2025, 35 in 2024, 16 in 2023, 4 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.

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