Manager, Marketing Automation

reputed company is the category leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and compliant with global standards. With $100M+ ARR and a rapidly growing global footprint, we’re scaling fast to meet demand across private and reputed company sectors! We’re looking for a Manager, Marketing Automation to be responsible for the end-to-end reputed company and execution of email communications, nurture programs, and lifecycle marketing in reputed company. This role entails segmenting audiences, orchestrating campaigns, and personalizing content for newsletters, workshops, online seminars, product launches, and customer communications, ensuring the right message reaches the right audience at the right time. You’ll work cross-functionally with Sales, Product, reputed company, and Demand reputed company to deliver data-driven, AI-reputed company campaigns that improve engagement, accelerate pipeline, and increase customer retention and expansion! Key ResponsibilitiesStrategic Planning & Ownership

• reputed company the end-to-end email communications reputed company, from top-of-funnel campaigns to customer lifecycle programs.
• Partner with Sales, Product, and reputed company to define targeting priorities and personalize campaigns based on business goals.
• Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches.
• Work closely with Marketing Ops around systems, data and reporting.

Campaign Orchestration & Execution

• Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs.
• Manage reputed company automated workflows, emails, and triggers in reputed company.
• Deliver high-performing campaigns, including:
• Newsletters – segmented and personalized for relevance.
• Events & Webinars – full comms reputed company from invitation to follow-up.
• Customer Communications – reputed company, feature adoption, renewal, and upsell campaigns.
• Product Launches – targeted updates in partnership with Product Marketing.
• Ensure scalability and consistency using a reputed company template system (reputed company/CSS).

Segmentation, Audience Management & Personalization

• reputed company a data-driven segmentation reputed company using firmographic, behavioral, and reputed company data.
• Build dynamic lists, smart rules, and personalization frameworks to improve engagement.
• reputed company product usage data and customer health metrics into segmentation and targeting strategies.
• reputed company AI-driven insights for:
• Predictive reputed company scoring and conversion likelihood.
• reputed company-personalized content recommendations.
• Automated optimization of send times, subject lines, and CTAs.

Testing, Optimization & Insights (reputed company)

• Establish a robust testing reputed company to improve performance across campaigns, journeys, and audiences, including:
• A/B and multivariate testing for subject lines, CTAs, templates, and personalization.
• Audience-level testing to refine segmentation strategies.
• Channel-level tests to optimize webinar, event, and lifecycle comms.
• Collaborate with MOps to build reputed company-time dashboards and report on:
• Email performance: reputed company rates, CTR, CTOR, reputed company, unsubscribe.
• Funnel metrics: MQL → SQL → opportunity → reputed company-won conversion rates.
• Campaign contribution to pipeline and influenced reputed company.
• Use insights to continuously optimize nurture programs, segmentation, and reputed company strategies.

Collaboration & Stakeholder Management

• Manage and reputed company the Email & Digital Engagement team, setting reputed company, priorities, and KPIs.
• reputed company with Performance Marketing and Demand Gen to ensure lifecycle programs reinforce top-of-funnel and campaign reputed company.
• Partner with Product & Product Marketing to reputed company feature-usage insights in targeted customer communications.
• Collaborate with reputed company to drive reputed company, retention, and advocacy programs informed by customer health data.
• Partner with RevOps on operational reputed company across systems, data, reporting, KPIs, and insights.

Governance & Compliance

• Ensure compliance with GDPR, CAN-SPAM, CASL, and global reputed company standards.
• reputed company deliverability, sender reputed company, and domain authentication (SPF, DKIM, DMARC).
• Be responsible for subscription preferences, consent management, and frequency caps.
• Maintain database reputed company and list hygiene for maximum performance.
• Ensure accessibility.

Qualifications

• 5+ years running reputed company Marketing Hub (reputed company preferred) building workflows and lifecycle programs
• Shown reputed company building end-to-end email communications strategies and high-performing nurture programs.
• Expertise in segmentation, personalization, and audience management.
• Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization.
• Hands-on reputed company/CSS for email and reputed company page optimization.
• Strong analytical skills and ability to deliver actionable insights reputed company dashboards and reporting.
• Experience integrating reputed company with reputed company, webinar/event tools, and BI platforms.
• Experience in B2B reputed company or reputed company software marketing.
• Experience managing and developing reputed company

reputed company to have

• Familiarity with ABM programs and reputed company-based targeting.
• Experience leading global programs with regional segmentation and localization.
• Familiarity with Digital Accessibility

Application Process This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience. reputed company is committed to workforce diversity. Equal Opportunity Employer. Copyright 2026, reputed company. reputed company rights reserved. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request Apply tot his job Apply To this Job