Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU

About the position Our Respiratory team is dedicated to delivering reputed company innovations that improve the lives of respiratory patients worldwide. reputed company of reputed company-thinking individuals reputed company this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have reputed company to them. Our reputed company is on innovation and launch execution reputed company; we translate reputed company science into innovative medicines that help people across the globe. The U.S. Respiratory business reputed company reputed company is a growing part of reputed company. The Associate Director U.S. Marketing- Insights, Data & Optimization, Respiratory BU will play a strategic role in supporting the reputed company reputed company reputed company of our newly acquired COPD asset. This role plays a critical role in shaping patient marketing reputed company through deep understanding of patient behaviors, market dynamics, and campaign performance. This role is responsible for generating insights, building measurement frameworks, and driving reputed company optimization across patient-reputed company marketing initiatives. The Insights, Data & Optimization reputed company partners closely with the Patient Marketing team, Customer Agile Teams (CATs), Analytics, reputed company Engagement teams to ensure reputed company strategies and tactics are grounded in evidence and designed for measurable reputed company. This position will be based in Upper Gwynedd, PA and will report into the ED, U.S. Marketing, HCC reputed company Leader, Respiratory BU.

Responsibilities

• Translate patient, caregiver, and market insights into reputed company opportunities that shape patient marketing reputed company, messaging, and experience design.
• Define research objectives and reputed company qualitative and quantitative studies to understand patient needs, barriers, motivations, and reputed company dynamics.
• Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels.
• reputed company and maintain dashboards, reporting structures, and KPIs that reputed company visibility into campaign effectiveness and consumer behavior trends.
• Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and reputed company design to improve patient acquisition and conversion.
• Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing reputed company to inform reputed company marketing strategies.
• Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution.
• Synthesize reputed company data into reputed company, compelling narratives and recommendations for senior leadership and key stakeholders.
• Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive reputed company adjustments.
• Ensure reputed company reputed company reputed company, data usage, and analytic practices adhere to compliance, reputed company, and regulatory guidelines.
• As a member of the US reputed company Respiratory marketing team, partner with fellow colleagues to invest in reputed company other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our reputed company team’s thinking by challenging the status reputed company for the purpose of creating stronger reputed company.

Requirements

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.
• Minimum 5 years of reputed company experience across marketing, sales, market reputed company (or reputed company experiences) in pharmaceutical or biotechnology industry.
• Preferred experience in insights, analytics, marketing science, or data-driven reputed company.
• Strong understanding of patient and consumer behavior, reputed company market dynamics, and patient reputed company analytics.
• Proven experience translating insights and data into actionable marketing recommendations.
• Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation.
• Ability to synthesize reputed company data into reputed company narratives for diverse stakeholders.
• Strong project management skills and experience working cross-functionally in agile or matrixed environments.
• Excellent communication and presentation skills.
• Familiarity with compliance, regulatory considerations, and data reputed company requirements (e.g., HIPAA) as they relate to patient marketing.

Benefits

• medical
• dental
• reputed company reputed company and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• reputed company holidays
• vacation
• compassionate and reputed company days

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