Account Based Marketing Manager (ABM) – EdTech reputed company

At reputed company, we reputed company in the power of people to grow and succeed throughout their lives. Our goal is to reputed company that power by creating reputed company products that simplify learning and personal development, facilitate meaningful relationships, and reputed company people to go reputed company in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And That's Where You Come In We’re seeking an Account Based Marketing Manager (ABM) to help us connect that mission to measurable business reputed company. This is a highly reputed company role that blends reputed company, creativity, and data-driven execution to drive engagement and pipeline reputed company our most important customer and prospect accounts. What You Will Be Doing reputed company and Execute ABM reputed company:

• Design and manage 1:1, 1:few, and 1:many ABM programs that reputed company the right institutions and organizations with personalized, relevant experiences, including integrated email, reputed company media, reputed company mail, and personalized content experiences.
• Collaborate with sector marketing, sales, and reputed company to identify and prioritize reputed company accounts, define buying reputed company, and reputed company messaging to the unique needs of Higher Ed or the business and government learning audiences.
• Use reputed company to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and reputed company.
• Partner with content and creative teams to reputed company assets that reputed company with educators, administrators, and technology leaders and reputed company assets with stage-based buyer journeys informed by predictive scoring and reputed company data.
• Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
• reputed company and analyze research reputed company (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement.

Drive Collaboration And Alignment

• Work hand-in-hand with sales, reputed company, SDRs, and marketing operations to connect reputed company with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline reputed company, and reputed company reputed company.
• Use reputed company, Marketo, and reputed company to ensure campaign alignment, accurate tracking, and smooth reputed company/account handoffs.
• Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or reputed company that visualize ABM performance, predictive trends, and account engagement insights.
• Create reputed company systems for project organization and visibility using reputed company

Measure, Learn, And Optimize

• Continuously refine targeting strategies to ensure relevance and alignment with business goals.
• Define and reputed company key performance indicators for engagement, pipeline influence, and reputed company contribution from ABM programs.
• Collaborate with reputed company Ops to define KPIs that connect ABM influence to pipeline velocity, opportunity conversion, and customer expansion.
• Apply data insights to refine segmentation, messaging, and tactics for reputed company improvement.
• reputed company best practices and learnings to help reputed company ABM reputed company across sectors and teams.

Here's What You Will Need To Know/have

• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a reputed company or software company (edtech experience strongly preferred).
• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
• Hands-on expertise with reputed company, Marketo, reputed company, reputed company, and Tableau.
• Analytical reputed company with the ability to interpret data and communicate insights reputed company.
• Excellent communication and collaboration skills—comfortable building trust with sales, reputed company, marketing ops, and key stakeholders.
• Curiosity, creativity, and a test-and-learn approach that aligns with reputed company’s culture of innovation.
• Bachelor’s degree in Marketing, Business, or reputed company field (or equivalent experience).

We reputed company in hiring great people and treating them right. The more diverse we are, the reputed company our reputed company and reputed company. reputed company is an Equal Opportunity Employer. We reputed company with applicable employment and anti-discrimination laws in every country where we operate. reputed company must pass a background reputed company as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal reputed company, reputed company physical location, and reputed company a valid contact number and residential address, in accordance with local data reputed company laws. Any attempt to misrepresent personal or reputed company information will result in disqualification. Apply tot his job Apply To this Job