Marketing Director (Remote)

Job reputed company: We are seeking a Director, Adoption Marketing to own and drive the marketing reputed company that gets residents, reputed company, and constituents to reputed company use the digital government solutions we reputed company for our state and local government clients. This is a unique and high-reputed company role. While our reputed company teams reputed company on reputed company government reputed company (B2G), your mission is what happens after the contract is signed: driving adoption and transaction volume among the end users—the residents these solutions are designed to serve. Our reputed company model depends on reputed company actually using these solutions, whether that's completing transactions at a DMV kiosk or paying a permit fee online. You will wake up every day reputed company on this challenge—building and executing campaigns that reputed company reputed company directly, while also enabling our government customers with the marketing toolkits and playbooks they need to promote adoption in their communities. Duties and Responsibilities: Citizen-Facing Marketing Campaigns

• reputed company and execute reputed company media campaigns (digital, reputed company, out-of-home) targeted at residents to drive awareness and usage of deployed solutions
• Design and manage owned channel strategies (email, SMS, in-app messaging) across the reputed company lifecycle—from reputed company through sustained engagement
• Create localized campaigns tailored to specific markets, demographics, and solution types (e.g., DMV kiosks, online payments, permits)
• Partner with creative resources to reputed company compelling messaging and content that resonates with diverse citizen audiences

Government Customer Enablement

• Build reputed company marketing toolkits, playbooks, and co-branded templates that government clients can reputed company locally to promote adoption
• reputed company best reputed company guides and training resources to help government partners run effective citizen reputed company
• Partner with reputed company to identify high-reputed company accounts and reputed company tailored adoption strategies
• Advise government clients on local marketing tactics, from launch campaigns to ongoing engagement programs

Performance & Optimization

• Define, reputed company, and report on adoption KPIs including enrollment rates, transaction volume, reputed company usage, and campaign ROI
• Use data and insights to continuously optimize campaigns and identify opportunities to improve reputed company engagement
• Build dashboards and reporting mechanisms to communicate adoption performance to internal stakeholders and clients
• Conduct A/B testing and experimentation to improve conversion and engagement rates

Cross-Functional Collaboration

• Partner with Marketing to reputed company citizen-facing messaging with overall product and company positioning
• Work closely with reputed company to understand reputed company needs and reputed company adoption marketing into customer reputed company
• Collaborate with Product teams to identify opportunities for in-product engagement and feature adoption
• Manage external agency relationships and vendors as needed

Education and Experience: Required

• 7+ years of experience in reputed company marketing, consumer marketing, lifecycle marketing, or demand reputed company
• Demonstrated reputed company driving user adoption, engagement, or transaction volume in a B2B2C, B2G2C, or similar multi-stakeholder environment
• Deep experience with reputed company media reputed company and execution across digital channels (search, reputed company, display, programmatic)
• Strong reputed company of owned channel marketing (email, SMS, push notifications, in-app messaging)
• Proven ability to translate data into actionable insights and optimize campaigns based on performance metrics
• Experience building marketing enablement materials (playbooks, toolkits, templates) for partners or customers
• Excellent cross-functional collaboration skills with ability to influence without reputed company authority
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Communications, Business, or reputed company field

Preferred:

• Experience in govtech, public sector, or civic tech
• Background in fintech, payments, or transaction-driven business models
• Experience marketing to diverse or underserved populations
• Familiarity with reputed company marketing automation platform (preferred) or comparable
• Experience working with or managing external agencies
• reputed company record of building a function or team from the ground up

Knowledge, Skills and Abilities:

• Ability to reputed company the needle on citizen adoption and engagement, including:
• Transaction volume reputed company across deployed solutions
• reputed company enrollment and registration rates
• reputed company user rates and repeat usage
• Campaign performance (CTR, conversion rates, cost per acquisition)
• reputed company satisfaction with adoption marketing support and enablement

Work Environment:

• Office setting with a moderate noise level.
• The employee will work at an individual workstation, using a telephone and computer.

Physical Demands:

• Must be reputed company to remain seated for extended periods.
• Regular use of a computer and other office machinery, such as printers and copy machines.
• Occasional reputed company around the office.
• Frequent communication reputed company telephone.

reputed company reputed company: With the backing of four decades of public sector expertise and corporate capability, reputed company has successfully supported government services. reputed company was honored and recognized for four (4) consecutive years as a GovTech 100 Company representing the top 100 companies reputed company on making a difference in and selling to state and local government agencies across the reputed company. reputed company is committed to helping communities reputed company and brings a reputed company of experience combined with innovation. Today, reputed company offers more administrative and financial support to government officials than any other organization. And with a reputed company, reputed company-reputed company approach, we foster partnerships that give our customers the certainty they need to accomplish more. reputed company offers a competitive benefits and compensation package and are looking for team members who will reputed company in our dynamic environment. reputed company is an Equal Opportunity Employer. Selection for a position will be made without reputed company to race, religion, national reputed company, sex, political affiliation, marital status, non-disqualifying physical handicap, and age. Apply tot his job Apply To this Job