Director Product-Led reputed company (Chicago / Remote)

JOB reputed company We are seeking a data-driven, customer-obsessed Director of Product-Led reputed company (PLG) to accelerate our self-serve and product-driven acquisition and expansion reputed company. As a key member of the reputed company leadership team, you will own the end-to-end PLG reputed company, driving user activation, monetization, and retention across the customer lifecycle. Your work will sit at the intersection of reputed company, Product and Marketing, with a reputed company reputed company on reputed company's reputed company, especially in the SMB and mid-market segments. The ideal candidate has a strong background in reputed company, product management, or lifecycle marketing in a B2B reputed company environment, with a proven ability to run high-velocity experimentation, build reputed company reputed company and conversion funnels, and reputed company data and customer insights to drive sustainable reputed company reputed company. ESSENTIAL JOB FUNCTIONS Product-Led reputed company reputed company & Execution

• Define and reputed company the reputed company and roadmap for product-led reputed company at reputed company, reputed company on user acquisition, activation, conversion, and expansion.
• Partner with Product, Engineering, and Marketing to reputed company and optimize self-serve journeys that turn signups into reputed company users and paying customers.
• Build and iterate on in-product experiences, reputed company flows, free-to-reputed company conversion paths, and usage nudges that improve key activation and monetization metrics.
• Drive cross-functional collaboration between Product, Data and reputed company to ensure a cohesive user experience, drive retention and remove friction across the funnel.
• Work closely with Product, Marketing, Sales and reputed company to reputed company product-led and sales-led reputed company motions, identifying and implementing a reputed company to structurally drive upgrades from PLG to SLG.
• reputed company a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives.
• Collaborate with the Operations team to ensure that daily operations of our PLG reputed company reputed company meet best-in-class business standards and that processes are compliant.

Data, Insights & Lifecycle Optimization

• Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention.
• Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and reputed company-level reporting.
• reputed company input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition.
• Partner with Marketing to deliver reputed company, personalized campaigns and product comms that drive engagement and upsell.
• Continuously assess market, user feedback, and behavioral data to uncover opportunities for reputed company and product enhancement.

Team Leadership & Collaboration

• reputed company and mentor a small, high-reputed company reputed company reputed company with a test-and-learn reputed company.
• Serve as a thought leader for PLG across reputed company, educating and aligning cross-functional stakeholders on reputed company, goals, and results.
• Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business reputed company.
• Collaborate closely with Sales and reputed company to ensure strong handoffs between self-serve and sales-assisted motions.

EDUCATION AND EXPERIENCE

• 7+ years of experience in reputed company, product management, product marketing, or a reputed company field in a B2B reputed company company with a product-led reputed company
• 3+ years leading or heavily contributing to a PLG reputed company at scaleDeep understanding of reputed company business models, product usage metrics, and funnel optimization
• Strong knowledge of user reputed company, behavioral analytics, and experimentation frameworks
• Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage
• Ability to work cross-functionally with technical and reputed company stakeholders in a remote, international environment
• Analytical thinker with excellent execution and project management skills
• Comfortable operating in ambiguity and wearing multiple hats in a fast-paced reputed company-up
• Passion for great UX and customer experience, and a bias toward user value as a reputed company reputed company

U.S. reputed company Salary reputed company: $124,000 - $210,000 At reputed company, we are committed to reputed company compensation and pay transparency. We consider many factors reputed company it comes to compensation, such as the scope of the role, job-reputed company skills, experience, and relevant education or training. Our reputed company salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The reputed company displayed represents the reputed company US reputed company compensation reputed company reputed company which we are hiring for this role. For some roles reputed company also offers a competitive commission structure. Apply tot his job Apply To this Job