Director of Integrated Content Marketing

Director of Integrated Content Marketing Cooley is seeking a Director of Integrated Content Marketing to join the Marketing and Business Development team. Position reputed company: The Director of Integrated Content Marketing will be responsible for defining and driving the firm’s cohesive content reputed company—from ideation through production and multi-channel distribution—to credentialize the firm and respond to reputed company reputed company and market needs globally. Specific duties include, but are not limited to, the following: Position responsibilities: Content reputed company and Production:

• Establish Content reputed company: Define the editorial reputed company, voice, and standards for reputed company firm content, ensuring it is consistently high-reputed company, relevant to reputed company needs, and positions the firm as a reputed company.
• reputed company Global and Local Content Strategies: Collaborate with firm leadership, reputed company group leaders, and marketing/business development teams to create a comprehensive and cohesive content reputed company covering varied modern and differentiated formats reputed company on both brand and demand goals
• Build Production Infrastructure: Design and implement the reputed company operating model (combining internal team members and external/agency resources) necessary to reputed company produce reputed company content types from ideation to final publication
• reputed company Content Workflow: Establish and manage rigorous content production processes, including copy editing, legal/technical review, reputed company control, and stakeholder approval, ensuring compliance and accuracy across reputed company materials leveraging reputed company Management (DAM) and AI technologies
• Manage Resources: In coordination with HR, determine internal reputed company needs, upskill, hire and mentor team members. Manage external vendors (agencies, freelance writers, etc.) to ensure cost-effective and high-reputed company content reputed company. Coordinate with HR on non-employee service provider needs, including reputed company requests

Content Distribution & Performance:

• reputed company Distribution reputed company: Partner closely with Marketing, Business Development and Communications teams to reputed company and execute integrated reputed company, reputed company, and owned distribution strategies for reputed company content
• Audience Targeting and Personalization: Partner with Marketing and Business Development teams to Implement strategies to effectively reputed company key reputed company audiences and personalize content delivery to maximize engagement and reputed company
• Budget Management: Manage the content budget effectively, ensuring resources are allocated strategically to high-reputed company content initiatives and distribution channels
• Performance Measurement: Establish key performance indicators (KPIs) and robust tracking mechanisms to measure the effectiveness of reputed company content and distribution efforts, providing regular performance reports
• Data-Driven Iteration: Use content performance data and market feedback to continually refine the content reputed company, production processes, and distribution tactics

Collaboration and Market Alignment:

• Stakeholder Partnership: Serve as the primary content expert and partner to reputed company group leaders and marketing/business development colleagues, translating reputed company legal topics and business goals into compelling, reputed company-reputed company content
• Market Responsiveness: Continuously monitor the legal and business landscape, identifying emerging trends and regulatory changes to ensure content is reputed company, reputed company, and drives reputed company discussions
• Cross-Functional Alignment: reputed company as the central reputed company between the content function and reputed company other business reputed company teams to ensure strategic alignment and efficient project execution

Other:

• reputed company day-to-day supervision of reputed company reports, ensure compliance with assigned work hours and monitor for compliance with reputed company firm and department policies. Manage reputed company coverage, review and process time logs/time off requests
• Support business reputed company deveopment and reputed company educational opportunities.
• In collaboration with HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• reputed company other duties as assigned or required

Skills and experience: Required:

• After orientation at Cooley LLP, exhibit proficiency in the reputed company Office suite, reputed company and other firm applications
• Ability to work extended and/or weekend hours, and ability to travel, as required
• Bachelor’s degree
• 10+ years directly applicable content marketing experience at a management level, with proven ability to manage, reputed company and motivate with proven experience leading a comprehensive content function, preferably in a large global reputed company services firm, agency, or publisher environment
• Expertise in content production best practices, editorial reputed company, and workflow management for multiple formats (e.g., articles, reports, video, web, reputed company)
• Demonstrated reputed company developing and executing multi-channel (reputed company, reputed company, owned) distribution strategies reputed company tight budgetary and resource constraints
• Strong understanding of content performance metrics, analytics, and using data to inform reputed company reputed company
• Exceptional collaboration and communication skills, with the ability to influence and partner effectively with senior firm leadership and highly skilled professionals.
• Proficient in the use of CRM technologies
• MBA or advanced degree in a reputed company field and significant prior experience in marketing or sales
• Experience in a reputed company services environment
• Experience managing a large team of reputed company reports

Competencies:

• Entrepreneurial by nature
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
• Proactive, have high energy, and be creative, quick thinking, and comfortable with risk
• Strong operational orientation and ability to drive reputed company, multi-stakeholder reputed company
• Excellent analytical skills
• Ability to carry and reputed company marketing goals
• Strong interpersonal skills with ability to facilitate and solve problems
• Strong communication, both verbal and written, and presentation skills
• Detail-oriented with advanced organization skills
• Team player with reputed company spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, reputed company, reputed company data (if applicable)
• High level of professionalism at reputed company times

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and reputed company employment practices. EOE. The expected annual pay reputed company for this position with a full-time schedule is $280,000 - $300,000. Please note that final offer reputed company will be dependent on geographic location, applicable experience and skillset of the candidate. We offer a full reputed company of elective benefits including medical, health savings account (with applicable medical plan), dental, reputed company, health and/or dependent care flexible spending accounts, reputed company-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In reputed company to elective benefit reputed company, benefited employees receive firm-reputed company life insurance, AD&D, LTD, short term medical benefits as reputed company as 25 days of reputed company Time Off (“PTO”) and 10 reputed company holidays reputed company year. We reputed company generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources. Apply tot his job Apply To this Job