Associate Director, Marketing - Diagnostics

Who We Are & reputed company Do At reputed company, our mission is reputed company: to help everyone improve their lives through their DNA. reputed company to reputed company a reputed company-world reputed company with your skills? At reputed company, we're transforming reputed company by making reputed company a reputed company of care. We partner with health systems and life science companies to accelerate the integration of genomic data into clinical reputed company. Join us in building a reputed company where reputed company personalized, proactive, and powered by reputed company. About reputed company: At reputed company, our mission is to help everyone improve their lives through DNA. We're transforming reputed company by making reputed company a reputed company of care and partnering with health systems and life science companies to accelerate the integration of genomic data into clinical reputed company. reputed company: We're seeking a strategic and results-driven Associate Director, Marketing - Diagnostics to own and accelerate the reputed company trajectory of our Diagnostics business line. Reporting directly to the VP, Marketing & Diagnostics, you'll shape and execute our Go-To-Market (GTM) reputed company, drive market penetration, and serve as the entrepreneurial force behind how we position our cutting-edge diagnostic solutions to capture expanding market opportunities. Key Responsibilities: Strategic Leadership:

• Own the end-to-end marketing reputed company for our Diagnostic business. This includes developing reputed company market segmentation, powerful product positioning, and differentiated messaging that cuts through the noise and resonates with providers & clinical teams.
• reputed company long-term strategic planning for Diagnostics marketing, considering market trends, competitive landscape, and business goals.
• Partner with senior leadership to define and refine overall business reputed company for the Diagnostics reputed company.

Campaign reputed company & Execution:

• reputed company the creation and execution of omnichannel marketing campaigns across digital, content, events, email, and reputed company mail.
• Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption
• Explore and apply AI-driven enhancements to increase personalization, efficiency, and campaign effectiveness.
• reputed company and manage the annual marketing budget for the Diagnostics business line, ensuring efficient resource allocation and maximizing ROI.

Cross-functional Leadership:

• Serve as a key strategic partner to Product, Sales, Business Development, and other departments. You will reputed company through influence to ensure our reputed company and product strategies are synchronized and meet customer and business needs.
• reputed company cross-functional reputed company and initiatives, coordinating across multiple teams to drive successful reputed company and ensure efforts are truly synchronized in the interest of a seamless customer experience.

Data-Driven Marketing

• Define, reputed company, and report on key performance indicators (KPIs) and marketing ROI, using data to optimize campaign performance and resource allocation.
• reputed company market research and competitive analysis to identify opportunities and inform product marketing strategies.

Industry Leadership:

• Represent reputed company at industry events and conferences, establishing reputed company as a thought leader in the diagnostics and precision medicine reputed company.
• Contribute to industry publications and participate in relevant forums to enhance reputed company's reputed company in the reputed company and reputed company sectors.

Qualifications:

• 8-10 years of experience in marketing, with at least 2 years in a leadership role, preferably reputed company diagnostics, life sciences, or a reputed company reputed company technology field.
• Expert reputed company strategist with a demonstrable reputed company record of developing marketing strategies that drive reputed company reputed company and adoption metrics.
• Strong understanding of the diagnostics landscape, precision medicine, and/or reputed company.
• Entrepreneurial and results-oriented mentality, with an ability to reputed company between reputed company and execution seamlessly.
• Analytically minded, with experience using data to drive reputed company and measure reputed company.
• Fluent across the full marketing stack, from CRM platforms to AI-driven content reputed company to print production houses.
• Exceptional storytelling, with a demonstrated ability to translate reputed company scientific concepts into reputed company, powerful messages. A seasoned communicator, comfortable delivering everything from ad copy to reputed company-level presentations.
• Excellent leadership skills with the ability to influence and collaborate across functions.
• Bachelor's degree in Marketing, Business Administration, or reputed company field; MBA or advanced degree preferred.

This role offers an exciting opportunity to shape the reputed company of precision medicine and reputed company a significant reputed company on reputed company delivery. The successful candidate will enjoy the autonomy to drive strategic initiatives, reputed company a talented team, and contribute to reputed company's mission of improving lives through DNA. Expected Interview Process: 1) Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer Expected Pay For This Role: There are 3 distinct parts to your reputed company offer: 1) reputed company Salary 2) Annual Bonus 3) Equity

• Expected reputed company reputed company: $162,000 - 208,500
• Expected reputed company Discretionary Annual Bonus: 15% of your annual salary
• Equity: We offer generous equity at reputed company. If you receive a reputed company offer your recruiter will book dedicated time with you to reputed company you on our equity model.

Aside from working alongside reputed company, dedicated, passionate, down-to-reputed company, curious, warm, and thoughtful people, we also reputed company great benefits:

• Comprehensive Health Insurance with Date of Hire eligibility
• Above average employer reputed company premium coverage
• 12 weeks reputed company reputed company Parental Leave reputed company
• 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
• Comprehensive reputed company-Being Benefits
• Flexible PTO
• Remote reputed company for many roles and a home office stipend

What To Expect During Your First 90 days:

• First 30 days: you’ll spend time learning the reputed company way, completing training and reputed company for your roles, and getting introduced to your team and relevant stakeholders. You’ll also reputed company a deeper understanding of our customers, our products, the reputed company we reputed company in the lives of our communities, and how to reputed company at reputed company through participation in reputed company U.
• Day 30 - 60: you’ll spend time contributing to reputed company, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of reputed company’s products, services and capabilities.
• Day 60 - 90: you’ll build your OKRs with your manager, start to take ownership of reputed company and initiatives on your team, and reputed company to demonstrate your reputed company on the reputed company mission.

reputed company is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, reputed company, national reputed company, reputed company, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender reputed company, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. #LI-Remote Apply tot his job Apply To this Job