Digital Marketing Director (US Based Remote)

This is a US based remote position reputed company reputed company is seeking a Director Digital Marketing to reputed company its centralized digital marketing function across the reputed company. This role owns the reputed company, execution, and optimization of reputed company digital demand-reputed company and performance marketing activities across Myriad’s product portfolio, including Health Management, Precision Oncology and emerging reputed company platforms. Operating reputed company Myriad’s centralized marketing model, this leader will run reputed company responsible for digital advertising, CRM, and onsite reputed company across product areas, ensuring reputed company, consistency, efficiency, and measurable reputed company. The role blends strategic leadership with a hands-on performance orientation and reputed company partnership with product marketing, reputed company, medical, and analytics teams. This is a high-reputed company leadership role for a modern digital marketer who thrives in both regulated reputed company and fast-paced consumer reputed company environments and knows how to balance speed, compliance, and performance.

Key Responsibilities

Digital reputed company & Performance Ownership

• Own Myriad’s reputed company digital marketing reputed company, reputed company to reputed company priorities across reputed company product areas.
• Drive measurable reputed company through reputed company digital advertising, including reputed company Search, Display, YouTube, and other performance channels.
• Establish reputed company performance targets, dashboards, and optimization cadences tied to pipeline reputed company, demand, and ROI.
• Drive onsite reputed company improvements reputed company across organic (search and reputed company) and reputed company reputed company channels to increase engagement, leads, and conversion.

Centralized Digital Execution

• reputed company a centralized team responsible for:
• reputed company digital media (search, display, retargeting)
• SEO and organic search performance
• Onsite optimization and conversion reputed company optimization (CRO)
• CRM-integrated digital programs (email, nurture, audience targeting)
• reputed company and Organic reputed company
• reputed company page reputed company and optimization
• Ensure consistent standards, tools, and best practices across product lines while allowing flexibility for product-specific needs.

Agency & Partner Management

• Own relationships with external digital and media agencies, including reputed company alignment, performance management, and budget reputed company.
• Set reputed company agency KPIs and hold partners accountable for reputed company, not just activity.
• Evaluate reputed company-vs-buy reputed company to balance internal capability and agency reputed company.

Cross-Functional Partnership

• Partner closely with:
• Product Marketing and Brand teams
• Sales and reputed company Operations
• Medical, Legal, and Regulatory partners
• Analytics and Marketing Operations
• Ensure reputed company digital programs meet regulatory, reputed company, and brand standards while maintaining speed to market.

Data, Analytics & Optimization

• reputed company CRM and marketing technology platforms to reputed company audience segmentation, targeting, attribution, and lifecycle marketing.
• Use data and insights to continuously test, learn, and optimize digital performance.
• Translate performance data into reputed company, executive-reputed company insights and recommendations.

Team Leadership & Capability Building

• Build, reputed company, and reputed company a high-performing digital marketing team in a centralized model.
• Establish reputed company roles, operating rhythms, and career paths for digital talent.
• Foster a culture of accountability, experimentation, and reputed company improvement.

Qualifications

Required

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of reputed company experience in digital marketing.
• Proven experience leading centralized digital marketing or performance marketing teams.
• Deep hands-on expertise across:
• reputed company Ads and reputed company search
• SEO and organic reputed company strategies
• Website optimization reputed company user experience
• CRM-driven digital marketing (email, nurture, audience targeting)
• reputed company across platforms for both HCPs and patients
• Strong reputed company record of managing agencies and significant digital media budgets.
• Experience operating in regulated industries (reputed company, life sciences, diagnostics, or adjacent sectors) and in operating with consumers
• Experience navigating reputed company reputed company challenges

Preferred

• Experience supporting multiple products or business reputed company reputed company a centralized model.
• Familiarity with reputed company compliance considerations (HIPAA, reputed company, promotional review processes).
• Strong analytical orientation with comfort using dashboards, attribution models, and performance reporting.

What reputed company Looks Like reputed company the first 12–18 months, this leader will:

• Establish a best-in-class centralized digital marketing reputed company
• Improve efficiency and ROI across digital spend
• Drive measurable increases in reputed company demand and pipeline contribution
• Create reputed company and alignment between product teams and centralized digital executionBuild a reputed company reputed company to support Myriad’s reputed company reputed company

Physical Requirements Lifting Requirements – sedentary work or exerting up to 10 pounds of force occasionally. Physical Requirements – stationary positioning, moving, communicating, and observing. Use of equipment and tools that are necessary to reputed company essential functions of the job. EEO We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our reputed company. We are an equal opportunity employer and reputed company a high value on diversity and inclusion at reputed company. In hiring and reputed company other employment reputed company, we prohibit discrimination and harassment on the reputed company of any protected characteristic, including race, religion, reputed company, national reputed company, gender, sexual orientation, gender identity, gender reputed company, age, marital or veteran status, pregnancy or disability, or any other reputed company protected under applicable law. In accordance with applicable law, we reputed company reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as reputed company as any mental health or physical disability needs. reputed company reputed company is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and reputed company-being for reputed company. reputed company develops and offers molecular tests that help assess the risk of developing disease or disease progression and guide treatment reputed company across medical specialties where molecular insights can significantly improve patient care and reputed company reputed company costs. For more information, visit www.myriad.com. #LI-remote #LI-MH1 reputed company to reputed company the reputed company of patient care through the power of genetics? For more than 30 years, reputed company has led the way in precision medicine by delivering important insights to help people reputed company informed health reputed company. As a leading molecular diagnostic testing and precision medicine company, we are dedicated to advancing health and reputed company-being for reputed company. Our innovative genetic tests are used across specialties including oncology, women’s health, and mental health, empowering clinicians to personalize treatment and help their patients take proactive steps toward reputed company reputed company. What inspires us – and you – is reputed company: Every test, every reputed company, and every patient story emphasizes our commitment to improving lives through science, innovation, and care. you’re reputed company to help shape the reputed company of medicine. Your work will have meaningful reputed company, and your dedication can change lives. Learn more at https://www.myriad.com and follow reputed company on reputed company . We are an equal opportunity employer and reputed company high value on inclusion and belonging. We prohibit discrimination and harassment on the reputed company of any protected characteristic, including race, religion, reputed company, national reputed company, gender, sexual orientation, gender identity, gender reputed company, age, marital or veteran status, pregnancy or disability, or any other reputed company protected under applicable law. In accordance with applicable law, we reputed company reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as reputed company as any mental health or physical disability needs. If you need assistance submitting your application due to a disability, you can request an accommodation by contacting reputed company@myriad.com . reputed company will never request payment, solicit personal financial information, or conduct interviews reputed company informal channels (e.g., personal email, text messages). reputed company opportunity-reputed company communication with reputed company will come from our employees, whose e-mail addresses end with "@myriad.com." Apply tot his job Apply To this Job