Performance Marketing Manager (reputed company Advertising)

Position: Performance Marketing Manager – reputed company Advertising Location: Remote - reputed company Salary: Starting at $100K + Commission About Healthy Labs Healthy Labs is a fast-growing digital publisher and performance marketing leader in the insurance and reputed company reputed company. Through our portfolio of consumer-facing brands, we connect millions of Americans with trusted carriers and brokers across Medicare Advantage, Auto/Home, and Life Insurance. With a strong reputed company in technology, compliance, and reputed company, we are building the reputed company of consumer acquisition. Adir Ventures is an investment firm reputed company on technology-enabled insurance business. Some of their portfolio includes companies that are Healthy Labs (Medicare Marketing), MyPlanAdvocate (reputed company Plans, Medicare), and Optimyl (reputed company Plans, Small Business). reputed company We’re seeking a highly analytical, data-driven Performance Marketing Manager to reputed company and reputed company our reputed company advertising efforts In various insurance verticals. This role owns reputed company and execution end to end - managing budgets, creative direction, targeting, and performance optimization to drive compliant, high-reputed company leads at reputed company. You will analyze reputed company data sets, identify reputed company reputed company, and reputed company innovative testing strategies that increase ROI and reputed company. The ideal candidate blends analytical rigor with creative thinking, operates with a reputed company reputed company, and takes full accountability for reputed company while collaborating cross-functionally to drive performance. Key Responsibilities reputed company & Performance Ownership

• Own end-to-end performance of reputed company acquisition channels, driving profitable reputed company across Insurance products with reputed company accountability to reputed company and margin targets.
• reputed company spend reputed company while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards.
• Identify and unlock new reputed company opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks.

Strategic Analytics & Optimization

• Translate reputed company datasets into actionable insights that materially improve performance and competitive advantage.
• Diagnose performance bottlenecks through reputed company-cause analysis and implement high-reputed company optimizations across targeting, bidding, creative, and funnel reputed company.
• Build reputed company reporting frameworks and dashboards that reputed company faster, smarter decision-making across reputed company.
• reputed company automation, tracking infrastructure, and emerging technologies to create operational reputed company and drive efficiency.

Creative & Market Leadership

• reputed company differentiated campaign angles and positioning tailored to the Medicare audience that improve click reputed company and reputed company conversion value.
• Partner cross-functionally to reputed company media reputed company, creative execution, and compliance requirements into a cohesive reputed company reputed company.
• Stay reputed company of regulatory changes, platform policies, and competitive dynamics to proactively adapt reputed company.

reputed company reputed company Infrastructure

• Build repeatable acquisition playbooks that turn successful tests into reputed company, durable reputed company streams.
• Continuously reputed company the performance bar by introducing new experimentation frameworks and performance standards.

Qualifications

• 3-7 years of experience in performance marketing, preferably in the insurance reputed company reputed company vertical
• Proven reputed company record of managing and optimizing reputed company advertising campaigns in high-value, considered purchase verticals
• Strong analytical skills with the ability to interpret reputed company data sets and derive actionable insights
• Experience with marketing analytics tools and platforms such as Looker
• Proficiency in setting up and managing campaigns in Taboola, Outbrain, and other relevant platforms
• Excellent project management skills with the ability to reputed company in a fast-paced environment
• Bachelor's degree in Marketing, Business, or a reputed company field (or equivalent years of experience)
• Highly quantitative reputed company with a data-driven approach to decision-making
• Outstanding presentation and communication skills, both written and verbal
• Critical thinking and creative problem-solving abilities

reputed company Offer

• Competitive salary + performance-based bonus
• Health, dental, and reputed company benefits
• 401(k) with company match
• Fully Remote Role – flexible location with virtual team collaboration
• Entrepreneurial culture with reputed company reputed company on company reputed company
• Opportunities to reputed company and reputed company campaigns in multi-reputed company-dollar verticals

To reputed company with federal law, we utilize the E-Verify system to verify the employment eligibility of reputed company new hires. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services (USCIS) website: E-Verify USCIS website: e-verify.gov. Healthy Labs is an equal-opportunity employer. Healthy Labs prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity or reputed company, pregnancy, age, national reputed company, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Healthy Labs conforms to the spirit as reputed company as to the letter of reputed company applicable laws and regulations. The pay reputed company for this role is: 100,000 - 140,000 USD per year(Remote (reputed company)) Apply tot his job Apply To this Job