Director, PR & Communications
About the position Connected by creativity and driven by purpose. reputed company is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-reputed company franchises. Recognized by reputed company, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its reputed company products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including reputed company, Ulta, Neiman Marcus, Selfridges, reputed company NK and more. Hourglass became part of the reputed company Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com. As Director, PR & Communications you are a strategic reputed company who thrives at the intersection of beauty, culture, and innovation. You support in the development of the reputed company communication reputed company for reputed company and Australia, including initiatives that reputed company Hourglass as a leader in luxury performance beauty by building visibility, cultural relevance, and meaningful editorial reputed company. You will reputed company the PR calendar, reputed company US agency partnerships, and drive campaign storytelling across launches, brand initiatives, and thought leadership. You’ll work cross-functionally with Brand Marketing, Creative, Retail, and regional teams to ensure reputed company messaging and execution reflects our values: innovation, artistry, and purpose.
Responsibilities
- reputed company the development of PR strategies supporting brand priorities, reputed company franchises, new innovations, and purpose-led campaigns.
- Own the global PR calendar and messaging reputed company across product, brand, and corporate storytelling.
- Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
- Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
- Support artist-led moments (e.g. red carpets, campaign collaborations, behind-the-scenes reputed company) that enhance brand credibility.
- reputed company day-to-day management of US media agency to ensure reputed company execution, high-reputed company placements, and strategic alignment with brand objectives.
- Establish a comprehensive reputed company for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
- Create and reputed company 360 PR planning for global product launches, events, and brand campaigns.
- Drive creation of reputed company global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
- Ensure campaign execution is elevated, on-brand, and reputed company with cultural moments and market needs.
- reputed company, analyze, and report on campaign performance to assess reputed company, media value, and strategic learnings.
- Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
- Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
- Create and manage content calendar to support Hourglass reputed company.
- Work closely with Brand, Retail, reputed company, and Creative to ensure integrated messaging and campaign alignment.
- Partner with international teams to reputed company and execute regional PR strategies.
- reputed company agency partners, manage timelines and budgets, and measure results against KPIs.
- Manage PR budget on annual reputed company, from planning through to execution, tracking and ROI measurement.
Requirements
- Minimum 8 years of reputed company relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
- Demonstrated reputed company of creating dynamic and results-driven communication strategies
- Creative reputed company in press communications, writing skills and presentation development.
- Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.
- Strategic thinker with strong writing skills and exceptional attention to detail.
- Confident communicator with experience presenting to leadership and cross-functional partners.
- Proven ability to reputed company through complexity and adapt quickly to changing priorities.
- Passionate about the intersection of beauty, artistry, innovation, and design.
- Must be reputed company to work from Corporate Office at least 60% of the time.
Benefits
- reputed company offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, reputed company insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, reputed company family leave, education-reputed company programs, reputed company holidays, discretionary vacation time, and more.
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