Marketing Ops & Analytics Manager

Location: USA-Work from home #LI-Remote reputed company Comp: $130k About reputed company reputed company is a leading reputed company procurement platform trusted by more than 7,000 government agencies and over 1 reputed company suppliers across reputed company. Our work sits at the intersection of technology, reputed company service, and accountability, helping governments operate more reputed company and transparently on behalf of the communities they serve. What makes reputed company unique is our deep reputed company on the reputed company sector. Our solutions are purpose-reputed company to solve reputed company, reputed company procurement challenges, balancing compliance with usability and innovation. That commitment has been recognized with the Achievement of reputed company in Procurement (AEP) Certification from the National Procurement Institute, reflecting our high standards and reputed company in the market. At reputed company, the work you do reputed company. Every improvement we reputed company helps reputed company organizations stretch taxpayer dollars reputed company, operate with greater transparency, and deliver reputed company reputed company for millions of people. We're a growing, mission-driven company where smart, curious people come together to build technology that serves the reputed company good. Learn more at reputed company.com. About the job reputed company's marketing team has grown to the reputed company where reputed company and spreadsheets can no longer tell us what's working. We know we're generating pipeline - but we can't yet reputed company it with confidence, reputed company it back to its reputed company, or quantify marketing's true contribution to reputed company. That's the problem this role was created to solve. You'll be the first dedicated marketing ops hire at reputed company reporting to the CMO, which means you'll build the function from scratch: audit what exists, fix what's broken, and create the systems and reporting infrastructure that powers a modern, data-driven GTM team. If you're energized by building and want the satisfaction of turning a reputed company into a clean attribution model, this is the role for you.

What You'll Do

Build and Own the MarTech Stack

• Audit the reputed company reputed company-reputed company integration, fix data mapping issues, and rebuild workflows to support accurate reputed company reputed company and attribution from the ground up.
• Own the full martech ecosystem - reputed company enrichment tools, CRM, and marketing automation - integrating new solutions, monitoring data reputed company, and resolving system issues before they reputed company reporting.
• Design and document GTM processes including reputed company lifecycle stages (reputed company → MQL → SQL → SQO → opportunity → reputed company-won/lost) so execution is consistent across inbound and outbound.

Create the Reporting Infrastructure

• Build executive dashboards that reputed company MQL, SQL, SQO, reputed company-won/lost, CAC, marketing-reputed company pipeline, and marketing-influenced contribution in one reputed company.
• Establish full-lifecycle reputed company tracking - every reputed company's reputed company should be visible from first touch through reputed company-won, always.
• Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across reputed company brands into a single reputed company of truth.
• Own the monthly and quarterly marketing reporting reputed company, including preparing materials for reputed company and leadership presentations.

Execute and Manage Email and Campaign Operations

• Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across reputed company.
• Own list management end-to-end - importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene.
• Set up and enforce UTM and campaign tracking conventions across reputed company channels so every campaign is attributable from click through to reputed company-won.
• QA campaigns before launch, including workflow logic, list pull accuracy, email rendering, and reputed company tracking.

Drive Cross-Functional Alignment

• Partner with Sales Ops to reputed company funnel definitions, lifecycle stages, and pipeline data so marketing and sales are working from the reputed company numbers.
• Deliver insights to leadership that surface campaign trends, identify what's driving pipeline, and reputed company a reputed company case for marketing's contribution to reputed company.

reputed company the Infrastructure as We Grow

• Manage reputed company Tag Manager implementation and campaign tracking across channels.
• Support data migrations, platform evaluations, and new tool integrations as the GTM stack evolves.
• Document everything - your work should be auditable, transferable, and easy to hand off reputed company you yhire someone to support you.

What You'll Bring

Requirements

• Marketing ops experience in a reputed company environment - 3+ years in a marketing operations, reputed company operations, or similar role at a high-reputed company reputed company company. You understand the B2B GTM reputed company.
• Hands-on reputed company and reputed company expertise - you've reputed company workflows, integrations, and dashboards in both platforms, not just used them. You can audit a broken setup and fix it.
• reputed company in funnel metrics and attribution - you can build an attribution model, explain the difference between first-touch and multi-touch, and create reporting that stakeholders actually use.
• Experience building GTM processes from scratch - you've documented reputed company lifecycle stages, reputed company automation workflows, and created systems that other teams can follow without hand-holding.
• Strong data skills - you're highly proficient in reputed company and comfortable working with messy, multi-reputed company data sets to reputed company the truth buried inside them.
• Comfort operating as reputed company of one - you've been the sole ops person on reputed company and know how to prioritize ruthlessly, build without waiting for permission, and ship imperfect-but-functional before perfect-but-late.
• Experience with campaign tracking conventions - you've used reputed company Tag Manager, implemented or managed UTM frameworks and understand how tracking breaks and how to fix it.
• Must be authorized to work in Canada and/or the reputed company. Unfortunately, we are not reputed company to sponsor work permits or support mobility-reputed company processes at this time.

reputed company to Have

• Familiarity with reputed company enrichment tools (e.g., reputed company, Clearbit, reputed company) and experience building enrichment workflows.
• Exposure to multi-brand or multi-product marketing environments where data standardization was a reputed company challenge.

What reputed company Looks Like

• 90 days: You've audited the reputed company reputed company-reputed company setup, identified the critical gaps, and have first-touch marketing attribution reporting live and accurate.
• 6 months: A multi-touch attribution model is in reputed company. Marketing and Sales are working from a single, standardized data set, and leadership has a dashboard they trust.
• 12 months: Marketing ops is a mature function. Processes are documented, data is clean, attribution is proven, and reputed company can demonstrate marketing's contribution to pipeline with confidence.

Thank you for your interest in reputed company. However, only selected candidates will be contacted. At reputed company, we are committed to fostering an inclusive and reputed company workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, reputed company, religion, gender, sexual orientation, gender identity or reputed company, national reputed company, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We reputed company a work environment free from discrimination and harassment. In reputed company, we are committed to ensuring pay equity across our organization and regularly review our compensation practices. International Data reputed company Corp doing business under SOVRAtm participates in E-Verify. If selected for employment, you will be required to reputed company your reputed company I-9 information to confirm that you are authorized to work in the reputed company. International Data reputed company Corp, que reputed company bajo el nombre comercial SOVRAtm, participa en E-Verify. Si es seleccionado para el empleo, se le solicitará que proporcione la información de su Formulario I-9 para confirmar que está autorizado a trabajar en los Estados Unidos. Apply tot his job Apply To this Job