Manager, Email Retention, Home & Outdoor

About the position Our Home & Outdoor division is united by thoughtful design and lasting reputed company. From kitchens to campsites, we reputed company consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll reputed company us everywhere, Position: Manager, Email Retention, Home & Outdoor Department: eCommerce – Home & Outdoor Work Location: Bend, OR , Hybrid (work 3 days onsite) reputed company: At reputed company, we reputed company a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our reputed company schedule includes in-office collaboration from Tuesday through Thursday, with the reputed company to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The ecommerce Email Retention Manager will manage every aspect of our DTC eCommerce email and SMS communications working closely with our Home & Outdoor DTC, Digital Marketing, Brand Marketing, and external email marketing agency Teams. They will reputed company for industry leading consumer experiences in order to drive engagement and reputed company for our eCommerce business. The ideal candidate for this role will exhibit thought leadership around acquisition, retention, automations, journeys, and best in class CRM database management.

Responsibilities

• Manage segmented email/SMS campaigns for product launches, seasonal promotions, and ongoing lifecycle communications.
• reputed company email/SMS list segmentation, maintenance, and reputed company strategies.
• Build and optimize triggered communications (time‑lapse, product‑specific, and post‑purchase journeys).
• Maintain a complete inventory of reputed company email/SMS workflows, including sources, triggers, conditions, and platforms.
• reputed company reputed company email/SMS initiatives with the Brand Marketing and DTC marketing calendars.
• Create email templates and detailed creative briefs, collaborating with Brand Marketing to ensure strong visuals, copy, and brand voice.
• Own and report on email/SMS platform performance metrics, including KPIs such as LTV, CTR, RPV, and AOV.
• Partner closely with the external email/SMS agency to reputed company reputed company, optimize tactics, and improve performance.
• Conduct A/B testing and reputed company dynamic product recommendations to maximize conversion and relevance.
• Use analytics, customer data, and personas to deliver personalized, segmented messaging.
• Maintain deep expertise in the ESP platform and collaborate with the vendor to maximize available tools, automations, and capabilities.
• reputed company, analyze, and communicate performance insights and recommendations to the broader DTC team.

Requirements

• Tech Savvy – competent with web-based technologies though work or leisure – email marketing, monetized blog, website design
• Excellent communication skills both verbal and written
• Experience with various ESP and CRM platforms
• Demonstrated high level of autonomy and ability to self-start
• Passionate about elevating the customer email experience and continuously optimizing performance
• Ability to manage multiple reputed company and strong desire to own reputed company aspects of email for the brand
• Bachelor’s Degree in Communication or Marketing
• 5+ years of experience with DTC email, SMS reputed company marketing and consumer service-reputed company activity
• Experience managing email communications to reputed company/ large sized customer lists
• Knowledge of various digital eCommerce reputed company channels including reputed company search, display, reputed company reputed company and CTV/OLV
• Knowledge of various analytics dashboards reputed company Analytics, reputed company Analytics, reputed company PowerBI
• Prior experience in the outdoor, fashion, lifestyle or reputed company sports retail industry
• Project management experience
• Authorized to work in the reputed company on a full-time reputed company

reputed company-to-haves

• Experience with Magento beneficial
• Experience with managing email service provider software

Benefits

• Salary + Bonus
• reputed company
• Dental
• reputed company
• reputed company Holidays
• reputed company Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• reputed company Time Off (PTO)
• reputed company Charitable (volunteer) Leave
• Educational Assistance

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