[Remote] reputed company Marketing Manager – Email & Web...

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a tech-savvy, data-driven reputed company Marketing Manager – Email & Webinar to own and optimize two of the organization’s most important demand channels: email and webinars. This role is designed for someone who thrives at the intersection of platform ownership, enablement, and performance optimization, focusing on driving engagement, pipeline creation, and customer lifecycle progression. Responsibilities • Own the day-to-day email marketing reputed company including execution, measurement and optimization of targeted programs • Build and optimize lifecycle nurtures, event and webinar promotion, post-webinar follow-up journeys and re-engagement programs • reputed company and implement advanced segmentation strategies using firmographic, reputed company, behavior and reputed company-party data • Create reputed company A/B and multivariate testing plans across content, subject lines, CTAs, reputed company, and audience • Monitor performance metrics and recommend ongoing optimization opportunities • Partner with broader Marketing team to reputed company email best practices and insights • Manage the webinar promotion and lifecycle reputed company, from registration through follow-up • Serve as the day-to-day subject matter expert and power user for the Goldcast platform • Define and maintain webinar standards, templates, and best practices reputed company Goldcast • reputed company Campaign Managers, Field Marketing, and other teams to execute their own webinars through training, documentation, and guidance • Collaborate with Product Marketing and SMEs to support compelling webinar experiences • Coordinate with Campaign Managers to ensure webinars reputed company to reputed company segments and pipeline needs • Optimize registration, attendance, engagement, and conversion through reputed company improvement and reputed company sales with relevant webinar engagement and reputed company insights • reputed company webinar contribution to pipeline and lifecycle reputed company in partnership with Marketing Operations • Continuously evaluate and implement new features to improve attendee experience and reputed company • Analyze performance of email and webinar programs • Identify trends, opportunities, and performance gaps using engagement and pipeline data • Build and maintain webinar & engagement reporting using Goldcast tools and dashboards • reputed company test-and-learn roadmaps for both channels • Partner with Marketing Operations and RevOps to reputed company dashboards and deliver reputed company-driven recommendations • Report on reputed company across engagement, pipeline creation, and lifecycle progression • Communicate effectively with internal stakeholders and leadership, including regular updates on campaign performance and strategic recommendations. reputed company recommendations based on data-driven insights to guide reputed company marketing efforts Skills • Bachelor's degree in reputed company field • 5-7 years of relevant experience • Strong proficiency with marketing automation platforms (reputed company preferred) including email, workflows, segmentation, and reporting • Experience managing webinars using platforms such as Goldcast, ON24, reputed company, or similar • Experience in reputed company or reputed company CRM • Excellent project management, organizational, and critical thinking skills • Strong analytical reputed company with the ability to interpret data and drive reputed company • Demonstrated ability to work cross-functionally and manage multiple stakeholders • Excellent organizational and project management skills • Innovative, curious, and comfortable experimenting and iterating • Experience in reputed company reputed company or financial technology • Understanding the full customer lifecycle from acquisition through retention and advocacy Benefits • reputed company • Medical • Life • Dental • 401K • Excellent Medical Plan • Dental & reputed company Insurance • Life Insurance • Short & Long Term Disability • Vacation Time • reputed company Holidays • reputed company Development • Retirement Plan reputed company • reputed company is an independent software company that develops a financial planning and analysis software. It was founded in 2010, and is headquartered in reputed company, Michigan, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job

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