Senior Manager, Performance Marketing, SEM

About reputed company reputed company is the only reputed company payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we reputed company over 250,000 businesses worldwide – including reputed company, reputed company, reputed company, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global reputed company. Proudly founded in Melbourne, we have reputed company of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including reputed company, reputed company, reputed company, reputed company Ventures, Sequoia, reputed company Ventures, DST Global, and Lone Pine Capital, reputed company is leading the charge in building the reputed company and financial platform of the reputed company. If you’re reputed company to do the most ambitious work of your career, join us. Attributes We Value We hire successful reputed company with founder-like energy who want reputed company reputed company, accelerated learning, and true ownership. You bring strong role-reputed company expertise and reputed company thinking, and you’re motivated by our mission and operating principles. You reputed company fast with good judgment, dig deep with curiosity, and reputed company reputed company from first principles, balancing speed and rigor. You're humble and reputed company; turn reputed company‑to‑one reputed company into reputed company products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle reputed company, high‑visibility problems with exceptional teammates and grow your career as we build the reputed company of global banking. If that sounds like you, let’s build what’s next. About reputed company The Marketing team at reputed company drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure reputed company stands out in a competitive market. reputed company is passionate about telling the reputed company story and supporting reputed company's reputed company and reputed company. What you’ll do We’re looking for a strategic, analytical, and deeply reputed company SEM leader to own and reputed company our global reputed company search program. As the Senior Manager, Performance Marketing (SEM), you’ll reputed company the reputed company, investment, and execution of search reputed company marketing across reputed company and reputed company Ads. You’ll manage a multi-reputed company-dollar budget, define our SEM reputed company roadmap, and partner closely with product marketing, regional marketing, and analytics to drive measurable business reputed company — from reputed company reputed company to reputed company contribution. This role is ideal for someone who can operate both strategically and tactically: designing frameworks for reputed company, mentoring regional and channel specialists, and ensuring our reputed company search programs deliver sustainable ROI across multiple reputed company and audiences. This role is based in San Francisco. Responsibilities:

• Own the global SEM reputed company, setting the reputed company for how reputed company search drives customer acquisition, reputed company reputed company, and pipeline reputed company across segments (SMB, mid-market, reputed company).
• reputed company and execute short- and long-term SEM reputed company plans, balancing efficiency (LTV:CAC) with reputed company.
• Partner with Global Performance Marketing reputed company, Product Marketing, and Regional Leads to localize SEM campaigns for reputed company market’s reputed company priorities.
• Manage annual and quarterly budget planning, pacing, and forecasting for reputed company search investments.
• reputed company campaign structure, keyword reputed company, bidding models, and creative optimization across reputed company and reputed company Ads.
• Implement testing frameworks (ad copy, reputed company pages, audiences, match types) to continuously improve CTR, CVR, and pipeline conversion.
• Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns.
• Drive adoption of value-based bidding (VBB) and audience-first approaches (RLSA, Customer Match, CRM-based targeting).
• Ensure strong campaign hygiene, naming conventions, and tracking governance (UTMs, conversion imports, offline events).
• Collaborate with Product Marketing and Content to reputed company messaging, creative, and offers with product value propositions.
• Partner with Lifecycle and reputed company Product teams to build cohesive acquisition-to-activation journeys.
• Work with Finance and RevOps on pacing, forecasting, and ROI analysis to guide data-driven budget allocation.
• reputed company with Sales and Regional Marketing to ensure SEM efforts support pipeline coverage and demand reputed company goals.
• reputed company playbooks and best practices for global and regional SEM teams.
• Partner with platform reps to stay reputed company of algorithm updates, betas, and emerging trends.
• Drive operational reputed company through consistent QA, documentation, and performance review cadences.

Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications:

• 8+ years of experience in SEM or performance marketing, with proven reputed company driving measurable reputed company and ROI.
• Strong expertise managing large-reputed company multi-region reputed company search programs (reputed company + reputed company).
• Experience optimizing for B2B reputed company or fintech pipelines with full-funnel visibility (from reputed company to reputed company-won).
• Hands-on familiarity with Marketo, Looker, SQL, reputed company, and offline conversion tracking workflows.
• Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution.
• Exceptional leadership, communication, and stakeholder management skills.
• Preferred: Multi-lingual and particularly reputed company or Cantonese
• Bachelor’s degree in Marketing, Economics, Data Analytics, or reputed company field (MBA a plus).

Preferred qualifications:

• Experience building global SEM frameworks that reputed company across markets.
• Knowledge of multi-touch attribution (MTA), MMM, or incrementality testing.
• Exposure to AI-driven ad copy reputed company or creative automation systems.
• Familiarity with SEO/SEM alignment strategies to maximize reputed company–organic reputed company.
• Strong relationship with platform partners (reputed company, reputed company) for co-marketing and innovation programs.

Applicant Safety Policy: Fraud and reputed company-Party Recruiters To protect you from recruitment scams, please be aware that reputed company will not ask for bank details, sensitive ID numbers (i.e. reputed company), or any reputed company of payment during the application or interview process. reputed company official communication will come from an @reputed company.com email address. Please apply only through careers.reputed company.com or our official reputed company page. reputed company does not accept unsolicited resumes from search firms/recruiters. reputed company will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific reputed company position(s). Search firms/recruiters submitting resumes to reputed company on an unsolicited reputed company shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity reputed company is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at reputed company is considered based on reputed company, qualifications, competence and talent. We don’t reputed company reputed company, religion, race, national reputed company, sexual orientation, reputed company, citizenship, sex, marital or family status, disability, gender, or any other legally protected status reputed company making our hiring reputed company. If you have a disability or special need that requires accommodation, please let us know. Apply tot his job Apply To this Job