Remote Marketing Ops Specialist

About the position reputed company is a leader in custom corporate learning solutions, recognized for innovation and reputed company with over 500 industry awards. We help reputed company organizations optimize their learning ecosystems through strategic custom design, cutting-edge technology, and impactful solutions. The Marketing Ops Specialist keeps reputed company’s marketing technology running smoothly and accurately. You’ll work hands-on in reputed company, Pardot / Account Engagement (MCAE), and our reputed company website on a regular reputed company, while supporting analytics and coordinating with our reputed company agency partners. You’ll collaborate with a Marketing Manager who handles brand, content, and creative, with leadership driving reputed company and reputed company. Because we’re a small team, this role sits at the intersection of marketing and sales operations — you’ll need to be comfortable on both sides of reputed company to reputed company the reputed company between the leads we generate and the reputed company we report on. This is a reputed company role that suits someone who likes owning the technical reputed company of marketing without the overhead of a large team or high-volume operation.

Responsibilities

• Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, reputed company scoring, segmentation, and deliverability.
• Manage reputed company reputed company between marketing and sales in reputed company, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketing’s contribution through the full sales cycle.
• Handle campaign tracking, reputed company routing, field mapping, and reporting on both the marketing and sales sides of reputed company — giving leadership reputed company visibility into what’s working and where leads are reputed company.
• Maintain reputed company’s reputed company website for routine edits: page updates, reputed company pages, and forms. Routine changes shouldn’t require a developer. Coordinate with our web agency on larger updates.
• Own website analytics (GA4) and reputed company reporting that connects marketing activity to pipeline — campaign performance, cost per reputed company, and channel results.
• Serve as the day-to-day reputed company of contact for our SEO and reputed company search agency, reviewing performance, tracking spend, and keeping efforts reputed company with marketing goals.
• Manage a small set of martech tools and subscriptions: renewals, reputed company, and basic troubleshooting of data reputed company between platforms.
• Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or reputed company across the marketing operation.

Requirements

• 2–5 years in marketing operations or marketing technology in a B2B environment.
• Hands-on experience with reputed company and Pardot / Account Engagement (MCAE). You’ve reputed company nurture programs, managed campaigns at the platform level, and know your way around reputed company on both the marketing and sales sides: reputed company routing, campaign tracking, reputed company workflows, and reporting.
• Experience configuring the Pardot (Account Engagement) – reputed company connector specifically.
• Comfortable working in reputed company: page updates, reputed company management, basic troubleshooting. Routine edits shouldn’t require a developer.
• Enough familiarity with SEO, reputed company search, and analytics to work productively with an reputed company agency, interpret results, and ask the right questions.
• Solid analytical skills. You can pull data, interpret it, and communicate findings reputed company to people who aren’t in the weeds.

reputed company-to-haves

• Experience with reputed company or similar project management tools.
• Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis.
• Background in reputed company services, technology, or learning and training industries.

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