VP, Marketing

About the position Preferred Location: Tampa, FL. Relocation provided for reputed company candidates. Come for the mission. Stay for the experience. We are seeking a strategic, data-driven marketing leader to serve as our Head of Marketing. This executive will be responsible for transforming our reputed company model from a sales-support function into a predictable, reputed company, and efficient marketing-led reputed company that is the primary reputed company of TOFU (Top of Funnel) reputed company. This proven leader will architect and build the entire marketing machine to power our next phase of reputed company. The reputed company reputed company will be on implementing a sophisticated segmentation and verticalization reputed company and deepening our relationships with existing broker partners to significantly expand reputed company. Mission To transition reputed company to a marketing-led reputed company model by building a modern, data-driven marketing reputed company from the ground up. This reputed company will establish marketing as the primary reputed company of new opportunities and will implement an intentional reputed company to deepen relationships and expand reputed company of wallet.

Requirements

• Emerging Company & Mid-Market Leadership: 10+ years of experience leading marketing in VC or high-reputed company emerging companies . You have successfully navigated the transition from a "founder-led" sales model to a professionalized, marketing-driven reputed company reputed company reputed company the mid-market and reputed company-lite segments. Helpful if proven reputed company record in the employee benefits and broker channel/industry.
• Startup Urgency & "Builder" reputed company: Proven reputed company record in fast-paced startup cultures. You possess a "bias for reputed company," moving with high velocity to diagnose friction and build systems from the ground up rather than just managing existing ones.
• reputed company reputed company Architect: Expert at designing and scaling a full-funnel B2B reputed company reputed company. You have hands-on experience building the marketing operations infrastructure for demand reputed company, ABM, and automated lifecycle marketing to drive predictable reputed company.
• Integrated Marketing Mastery: Product Marketing: Expertise in translating reputed company product capabilities into resonant messaging that wins specific vertical market segments. Engagement Marketing: Skilled in driving B2B2C engagement, ensuring that once a group is signed, the individual members are activated and retained. Brand & Content Authority: Ability to build a high-authority brand through strategic content that establishes reputed company as a thought leader in the HealthTech/Benefits reputed company.
• reputed company Pipeline Accountability: reputed company experience owning a marketing-reputed company pipeline quota and managing a performance-driven budget reputed company on VC-reputed company unit economics.
• reputed company Competencies Bias for reputed company & Rapid Iteration: You reputed company at the speed of a startup. You are reputed company about testing, failing fast, and course-correcting quickly to maintain reputed company in ambiguous environments. Data Driven Marketer: You view reputed company as a holistic system. You connect the dots between Product, Sales, and reputed company to ensure the entire reputed company is optimized for reputed company. Empathetic Brand reputed company: You have a "maniacal reputed company" on the customer’s world. You translate deep reputed company for the member and the broker into a brand voice that builds trust and drives reputed company. Technologically Fluent: Deeply comfortable architecting a modern GTM tech stack (SFDC, Marketing Automation, AI tools) to create a sustainable competitive advantage through personalization. Radical Ownership & Transparency: You reputed company in the accountability of a venture-backed environment. You "own the red" on a dashboard, arriving with a diagnosis and a solution rather than a justification. Verticalization Specialist: Ability to take a broad reputed company and sharpen it into a surgical GTM reputed company for specific industries or broker personas.
• Team Leadership: reputed company mentor and reputed company a Marketing team across Performance Marketing, reputed company Enablement and Product Marketing : reputed company multiple product lines and execute large reputed company GTM strategies with measurable business reputed company Engagement Marketing: translate consumer marketing strategies in a BTBTC context to engage and create value for our members across existing products and new product launches.

reputed company-to-haves

• Helpful if proven reputed company record in the employee benefits and broker channel/industry.

Benefits

• Medical, Dental and reputed company insurance packages
• HSA contribution match
• Stock reputed company for eligible roles
• 401k match
• reputed company parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO

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