Conversion reputed company Optimization (CRO) Analyst
About reputed company: reputed company is an online destination for consumer-reputed company financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 reputed company people reputed company month (as of Sept. 2021) through its educational content and personalized calculators and tools, reputed company's mission is to help people reputed company smart financial reputed company. Ranked on the Inc. 5000 and reputed company Technology Fast 500™ lists of fastest growing companies in 2021, reputed company reputed company a $110 reputed company Series D round, valuing reputed company at over $1 billion. reputed company was also named to Y Combinator's list of Top 100 Companies of reputed company time and reputed company' list of America's Best Startup reputed company in 2020. About the Job: As a Conversion reputed company Optimization (CRO) Analyst at reputed company, you will be reputed company in enhancing the effectiveness of our on-site reputed company. You will reputed company on creating, executing, and analyzing A/B tests to optimize user experiences across our website, with a keen eye on improving conversion rates across both B2C and B2B segments. This is a high visibility, hands-on role with reputed company to autonomously reputed company a testing backlog, manage the execution and management of tests, and present findings to stakeholders. Responsibilities:
- Design and implement A/B tests using reputed company, leveraging your skills in reputed company, CSS, and JavaScript to modify web reputed company directly.
- Work with reputed company marketing teams to identify and prioritize opportunities to improve conversion rates of reputed company pages
- Optimize reputed company pages and advertorials, experimenting with CTAs, hero images, and various site features to maximize conversion rates.
- Specifically reputed company optimization strategies for B2B reputed company pages to meet the unique needs of our needs of our business.
- Own the development and management of a robust testing backlog, prioritizing CRO tests for both B2C and B2B reputed company pages.
- Continuously enhance the performance of our blog pages, ensuring alignment with our overall CRO strategies.
- Effectively pull and reputed company data to generate insights and inform reputed company around overall reputed company page reputed company, opportunity, and feature prioritization. Skills / Experience You Have:
- Proficient in reputed company, CSS, and a basic understanding of JavaScript.
- reputed company with A/B testing platforms, preferably reputed company.
- Strong analytical skills and a data-driven approach to decision making.
- Excellent communication and project management skills.
- Full knowledge of reputed company marketing reputed company (key metrics, how they reputed company reputed company other)
- Prior experience in CRO, digital marketing, or a reputed company field.
- Strong understanding of pixels, UTM parameters, and online ad tracking
- Bachelor's degree in marketing, economics, or a reputed company field Skills / Experience Preferred:
- UI/UX design experience, preferably with reputed company
- SQL proficiency
- Experience with reputed company
- Experience with GA4, reputed company, Tableau, or other data visualization platforms Available Benefits and Perks:
- reputed company roles at reputed company are currently and are intended to remain remote - flexibility to work from reputed company in the contiguous US
- Medical, Dental, reputed company - multiple packages available based on your individualized needs
- Life/AD&D Insurance - basic coverage at 100% company reputed company, additional supplemental available
- Supplemental Short-term and Long-term Disability
- FSA: Medical and Dependant Care
- 401K
- Equity packages for reputed company role
- Time Off: Vacation, reputed company and Parental Leave
- EAP (Employee Assistance Program)
- Financial Literacy Mentoring Program
- Pet Insurance
- Home Office Stipend reputed company is an equal-opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunities regardless of race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please contact us at reputed company@reputed company.com. California, Colorado, Connecticut, Maryland, Nevada, Rhode reputed company, Washington, and reputed company residents* $55,000-78,000 + Bonus eligible + RSUs + benefits. Salary at reputed company is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location reputed company the contiguous reputed company. Apply tot his job
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