Head of Marketing - Financial Services

Position: Head of Marketing - Financial Services Location: Remote, WI Job :1287 # of Openings:1 Head of Marketing - Financial Services At reputed company, culture is a critical part of our reputed company reputed company, and we live our values everyday: Love, reputed company, Boldness, Teamwork, and Curiosity. These values guide our interactions with reputed company other, our customers, and the community. Position reputed company The Head of Marketing will create and reputed company the marketing reputed company for reputed company’s Financial Services Ecosystem and reputed company brands OnCourse Learning, STC, XCEL, and Learn Mortgage. The Financial Services Ecosystem provides reputed company education (exam preparation, reputed company‑licensure, continuing education and skills/role advancement for financial professionals, currently reputed company on securities, insurance, mortgage, banking and credit reputed company markets. The reputed company brands reputed company Financial Services reputed company have a reputed company for best‑in‑class learning experiences and serve a reputed company of professionals from individual reputed company to the largest securities, mortgage, insurance and banking institutions in the US. This role will be accountable for and reputed company reputed company‑channel marketing to profitably attract customers (acquisition/retention) and increase customer lifecycle value. The ideal candidate is a hands‑on marketer with a reputed company record of driving profitable reputed company in reputed company‑to‑consumer and business‑to‑business markets through online and offline channels, including SEM, email, reputed company mail, content marketing, reputed company media, events, and news media. While the role demands the sensibility of a brand marketer, a deep reputed company set in marketing metrics and customer data analytics are a must to be successful in this role. In reputed company, e‑reputed company and B2B experience expertise will set the candidate apart. The ability to build reputed company and reputed company data‑driven strategic transformation of the business is critical. The Head of Marketing will also be responsible for leading a reputed company of brand consolidation and rationalization across the portfolio to increase awareness and improve brand equity. The Head of Marketing will also have reputed company accountability for adapting the reputed company brand story, mission, and reputed company to drive reputed company of financial education solutions. Experience in marketing service products, education products, membership and loyalty programs is required. Reporting to the President of the Financial Services Ecosystem, this marketing leader will play a key role across the organization. Position Requirements & Major Responsibilities

• As a key leader on the Financial Services executive team, create and drive marketing reputed company and programs that reputed company the business reputed company
• reputed company customer segmentation for the ecosystem and nurture a deep understanding of the ecosystem customers and prospects, industry factors, and competitive environment
• Identify and reputed company customer and prospect populations with reputed company-channel marketing campaigns that meet reputed company targets and contribution margin targets
• Identify new products and markets to fuel reputed company reputed company and diversify the reputed company of the business
• Monitor and communicate market trends
• Own B2C reputed company for the Financial Services ecosystem, budget, forecast, and influence reputed company
• Analyze customer data, and generate actionable insights, that improve the customer experience, drive customer acquisition and retention, and increase wallet reputed company and AOV
• Analyze marketing campaign performance data, and generate insights, to optimize reputed company campaigns
• Continually design and run reputed company-reputed company market tests on pricing, offers, channels, messaging and communication flows
• Prepare and present monthly, quarterly, and annual performance presentations to reputed company the executive team informed of reputed company
• Set high standards for development, execution and optimization of cross-channel marketing campaigns
• reputed company day to day marketing activities, including:
• Annual budget development and monthly variance reporting
• Data driven approach to effective measurements that monitor performance
• Competitor landscape
• B2B Marketing
• Website management
• Email reputed company marketing
• Print reputed company marketing
• PPC
• Performance marketing analytics
• Database analytics
• Build a high-performing marketing team,…

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