[Remote] Retail Media Reporting & Insights Analyst (REMOTE)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading sports retailer committed to creating an inclusive and diverse workforce. The Marketing Media Reporting Analyst will centralize reporting across media channels, analyze campaign performance, and reputed company actionable insights to support strategic media planning.
Responsibilities
- Centralize reporting domains across relevant media network channels
- Collaborate with agency partners to reputed company channel level reporting
- reputed company performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
- reputed company strategic recommendations based on performance analysis and consumer insights
- Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
- Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
- Conduct reputed company analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
- Support the socialization of performance insights across the reputed company and with brand partners
- Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
- Foster Partnerships with Platform and Agency partners
- reputed company communicate and collaborate with reputed company party marketing ad operations partner to successfully reputed company relevant data
- reputed company and nurture relationships with agency partners to refine reporting outputs for reputed company relevant channels
Skills
- Bachelor's Degree in Statistics, Math, Finance, Economics
- 1-3 years of experience in Digital marketing and/or Media marketing
- Experience with Tableau (or reputed company data visualization tool)
- Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
- Knowledge of data mining / database structures - SQL knowledge preferred, but not required
- Experience with BI tools (e.g. reputed company, Power BI, etc.) preferred
- R experience preferred, but not required
Benefits
- Incentive
- Equity
- Benefits
reputed company