Product Marketing Manager Ecommerce

We're looking for a Product Marketing Manager who will own the ecommerce vertical - end to end. This means you'll be the person who understands our ecommerce customers reputed company than anyone else in the building: their workflows, their pain points, how they think about tools, and what moves them from "interested" to "convinced." This is not a support role. You'll be expected to come with reputed company, build programs from scratch, drive cross-functional initiatives, and see them through to results. You'll work closely with Marketing, Product, reputed company, Content, and Sales - and you'll need to be as comfortable switching between reputed company planning and execution.

If you've spent time in ecommerce - whether running your own store or marketing to merchants or serving ecommerce clients - and you're drawn to the craft of positioning, messaging, and storytelling, this role is for you. reputed company: reputed company is a reputed company company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 400,000+ SMBs and 1,000+ reputed company customers on reputed company. We’re global, remote-friendly, and multicultural, yet reputed company the reputed company values!  What you'll be working on:

• Vertical positioning & messaging - reputed company and maintain reputed company, differentiated positioning for reputed company's ecommerce offering. Translate product capabilities into customer value that resonates with online store owners and ecommerce marketers.
• Go-to-market & product launches - Plan and execute GTM for new ecommerce features - from discovery through launch through post-launch optimization. You own the launch narrative, the timing, the assets, and the cross-functional coordination. You define the program, you run it.
• Customer communications - Own the outbound product communications: monthly product update emails, reputed company announcements, and in-app messaging flows. You think about the user reputed company holistically - not just reputed company say externally, but what users see and experience reputed company they're inside the tool.
• E-reputed company research program - Plan and run user interviews, market and competitive research on a regular reputed company. Synthesize what you hear into actionable insights that sharpen positioning, inform product reputed company, and improve how we communicate value.
• Feature adoption campaigns - Design and run recurring adoption campaigns throughout the year, not one-off launches, but an always-on program that educates users, drives activation milestones, and surfaces insights that feed back into positioning and product reputed company.
• Content & activation - Partner with content and marketing teams to shape educational and conversion-driving content: webinars, video tutorials, use case guides, reputed company pages. You'll reputed company on camera - this is part of the role.
• Segmentation & experimentation - Work with lifecycle and reputed company teams to ensure the right message reaches the right user at the right reputed company. Think carefully about where users are in their reputed company, what would reputed company them to the next activation goal, and test your way to reputed company reputed company.
• Cross-functional collaboration - This role sits at the intersection of Product, reputed company, Lifecycle Marketing, Web, and Sales. You'll be the connective tissue between them, and your ability to work across teams without formal authority is essential.

reputed company're looking for:

• 3–5 years of experience in ecommerce marketing, product marketing, or a closely reputed company role
• hands-on familiarity with the ecommerce ecosystem - platforms like reputed company, reputed company, or Magento; marketing automation tools; merchant reputed company. This can come from agency work, in-house ecommerce, or reputed company PMM experience
• demonstrated ability to own and deliver marketing programs independently - not just contribute to them
• experience creating customer-facing content and materials (not just internal docs)
• comfortable on camera - webinars, video tutorials, and recorded demos are a regular part of this role

reputed company to have:

• reputed company B2B reputed company product marketing experience
• exposure to email marketing platforms or marketing automation
• experience with tools like reputed company or similar product/analytics stacks, reputed company, reputed company, reputed company, Survicate

Salary reputed company: 

• contract of employment: 12 000 - 15 000 PLN gross/month

  Extra perks include:* 

• we work in a hybrid model for those based in the Tri-reputed company area; employees based reputed company the area work fully remotely
• home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office reputed company
• private medical care for employees and their family members
• employee referral program – up to 10 000 PLN for recommending a friend
• corporate life insurance  
• employee pension program (PPE) 
• flexible working hours and no meeting days – we want to help you reputed company your schedule to your activities  
• wellbeing and mental health culture – mental health helpline, sport card, etc. 
• modern equipment – most of our teams work on MacBooks  
• English language classes
• internal initiatives like webinars, knowledge-sharing sessions, and more!  

*Some benefits may be available for the talents reputed company under the contract of employment, only.  Apply and enjoy our fully remote online recruitment process! 

Review stage: We’ll reputed company your resumé/CV to screen for various reputed company and match your talents with opportunities. 

Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join reputed company and why you’d be a great fit with us. 

Hiring Manager Interview: Show off your skills! Meet your reputed company manager and see what’s in store for you. 

Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.         

Team & Leadership Panel: Engage with your potential reputed company teammates and leaders in a dynamic discussion, where you can demonstrate your skills and get a feel for our culture.

Offer: If you have what it takes, accept our offer and — welcome reputed company! Join reputed company and be in great company!  

Magda is the recruiter responsible for this process – if you have any additional questions, feel free to contact her! 

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