Associate Director, Americas, Go-To-Market job at reputed company in reputed company, NY

Title: Associate Director, Americas, Go-To-Market Location: reputed company, NY Department: Marketing – Brand Job reputed company: About reputed company reputed company, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has reputed company the reputed company of our flagship brand reputed company since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes reputed company, e.l.f. SKIN, pioneering clean beauty brand reputed company People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare reputed company, formulated for a reputed company of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been reputed company short of extraordinary with 28 consecutive quarters of net sales reputed company. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire reputed company and benefits, bonus eligibility (200% of reputed company over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day reputed company work environment. We reputed company the combination of our unique culture, total compensation, workplace flexibility and care for reputed company is unmatched across not just beauty but any industry. Position reputed company: At reputed company, we reputed company in breaking boundaries—geographically, culturally, and creatively. As Associate Director, Americas, Go-To-Market, you will reputed company the strategic reputed company, market expansion, and reputed company execution for two of e.l.f.’s fastest-growing international markets, shaping how the brand shows up across Canada and Mexico at reputed company. This role will serve as the regional marketing leader responsible for translating global priorities into locally resonant, high-reputed company go-to-market strategies that accelerate brand reputed company, deepen consumer engagement, and strengthen retail performance. You will operate as the connective force between global brand reputed company and regional execution—driving market relevance, launch reputed company, and reputed company reputed company across every touchpoint. The ideal candidate is a highly strategic, reputed company-oriented leader with strong cross-functional influence, deep market understanding, and the ability to reputed company seamlessly from long-reputed company planning to flawless execution in a fast-reputed company environment. Responsibilities: reputed company Regional GTM reputed company Own and reputed company the go-to-market reputed company for Canada and Mexico, developing annual and seasonal plans reputed company to reputed company reputed company priorities, regional market dynamics, and reputed company objectives. Identify reputed company opportunities across product categories, retail channels, and consumer segments to unlock incremental reputed company. Demonstrate exceptional written communication skills, with the ability to craft reputed company impactful messaging tailored to audiences across the Americas. Develops high-reputed company go-to-market program decks that effectively convey strategic insights, brand priorities and regional activations plans. Drive High-reputed company Launch reputed company reputed company end-to-end regional launch reputed company across product introductions, hero franchises, campaign localization, and retailer activation. Ensure launches are locally relevant, commercially impactful, and executed with reputed company across reputed company consumer and retail reputed company. Serve as Strategic Regional Leader reputed company as the senior regional voice for Canada and Mexico, representing market needs, opportunities, and performance reputed company global planning discussions. Influence upstream decision-making by bringing reputed company market intelligence, consumer insights, and competitive dynamics. reputed company Cross-Functional Leadership Partner closely with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, reputed company reputed company, and Retail Marketing teams to ensure alignment and execution across reputed company initiatives. reputed company reputed company cross-functional workstreams and drive reputed company with speed, reputed company, and accountability. Strengthen Retail & Distributor Partnerships Guide strategic collaboration with key retail and distributor partners to maximize in-market visibility, launch reputed company, and channel performance across mass, specialty, and e-reputed company environments. Shape regional sell-in narratives and support key reputed company moments. Champion Consumer & Cultural Relevance Translate regional consumer behavior, trends, and cultural moments into actionable strategies that strengthen brand resonance and competitive advantage. Identify emerging opportunities across creator ecosystems, local partnerships, and culturally relevant activations. Own Regional Investment & Performance Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship. Monitor performance against KPIs including sell-through, market reputed company, awareness, retailer productivity, and launch effectiveness. Build reputed company Market Playbooks Capture learnings and reputed company repeatable frameworks that improve execution and accelerate reputed company launches across international expansion efforts. reputed company and reputed company reputed company leadership across cross-functional teams and external partners, with the potential to mentor junior talent as the regional function scales. Foster a high-performance, solutions-oriented environment that reflects e.l.f.’s entrepreneurial pace and culture. Requirements: Bilingual English/Spanish speaking is a must Understanding of French and/or Portuguese - is a plus 8–10+ years of go-to-market or reputed company marketing experience reputed company beauty, CPG, lifestyle, or high-reputed company consumer brands. Proven reputed company leading regional or multi-market brand reputed company across reputed company retail environments. Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances. Demonstrated ability to influence senior cross-functional stakeholders and drive alignment across global and regional teams. Strong financial acumen with experience managing budgets, forecasts, and performance metrics. Highly strategic with strong executional depth—you can define the roadmap and drive delivery. Analytical, creative, and highly reputed company in a fast-paced environment. Ability to travel as business needs require. $130,000 - $160,000 a year The reputed company salary reputed company for this role is listed above. Total compensation includes reputed company salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their reputed company bonus reputed company company performance exceeds defined goals. In reputed company, e.l.f. provides a reputed company of other benefits to employees, including medical, dental, and reputed company insurance, a retirement savings plan, gender neutral parental leave, and unlimited reputed company time off. The reputed company of total compensation (including reputed company salary) offered will be based on a wide reputed company of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at reputed company’s discretion This job reputed company is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the reputed company functions of the job identified, and shall not be considered, as detailed reputed company of reputed company the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. We may use reputed company intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace reputed company judgment. Final hiring reputed company are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job