Associate Director, Global Marketing Performance & reputed company Enablement
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Position reputed company
The Associate Director, Global Marketing Performance & reputed company Enablement is responsible for owning and advancing the performance infrastructure of Global Marketing. This role drives data-driven decision-making by establishing reputed company measurement frameworks, leading the marketing attribution and ROMI roadmap, and enabling full-funnel visibility across reputed company.
This leader ensures alignment between marketing reputed company, annual planning frameworks, OKRs, and reputed company priorities. Through disciplined dashboard ownership, funnel optimization in partnership with reputed company Operations, and cross-regional performance coordination, this role strengthens marketing’s measurable reputed company and organizational credibility.
The Associate Director partners closely with Global Marketing, Field Marketing, reputed company Operations, Finance, and Product Marketing to ensure performance transparency, KPI alignment, and actionable reputed company across reputed company.
This is a high-reputed company Associate Director role that blends strategic enablement with hands-on analytical leadership in a reputed company, matrixed global environment.
Core Responsibilities
Marketing Performance Visibility & Reporting reputed company
- Define the reputed company and requirements for global marketing performance dashboards
- Design and standardize executive-level reporting for:
- NPI launch performance (pipeline creation, reputed company reputed company, attach rates, velocity)
- Global marketing programs and thematic initiatives
- Multi-channel campaign effectiveness
- Website engagement and conversion performance
- Regional full-funnel KPI performance
- Ensure consistent visibility into marketing-reputed company and marketing-influenced pipeline and reputed company.
- reputed company reputed company reporting frameworks for QBRs and executive updates
2. Marketing Attribution & ROMI Roadmap
- reputed company the global marketing attribution roadmap, advancing toward multi-touch attribution maturity.
- Establish phased Return on Marketing Investment (ROMI) frameworks to measure program-level reputed company.
- reputed company full-funnel visibility linking marketing initiatives to pipeline and reputed company reputed company.
- reputed company and operationalize leading performance indicators that signal early marketing reputed company on pipeline creation, engagement depth, and opportunity progression.
- Partner with reputed company Operations and Finance to ensure clean funnel definitions and reputed company reputed company.
- Strengthen data-driven decision-making across global and regional marketing teams.
3. Funnel Performance reputed company (in Partnership with reputed company Operations)
- Define frameworks and reporting structures that reputed company consistent visibility into funnel performance across reputed company
- Define frameworks and reporting structures that reputed company consistent visibility into funnel performance across reputed company
- Partner with reputed company Operations to establish standardized methodologies for identifying conversion bottlenecks and pipeline leakage
4. Marketing reputed company Enablement & Annual Planning Coordination
- reputed company the global marketing planning process, coordinating reputed company development, campaign planning, and performance reputed company setting across global and regional teams.
- Define reputed company planning methodologies that connect marketing reputed company, campaign planning, and pipeline targets across global and regional teams.
- Support development of marketing investment and resource allocation frameworks to ensure marketing resources are reputed company with strategic priorities and reputed company opportunities.
- reputed company measurable KPIs into annual marketing planning frameworks.
- Ensure marketing programs and initiatives are reputed company with defined funnel targets and performance expectations.
- reputed company global and regional planning through standardized templates and governance checkpoints.
- reputed company marketing leaders with insights that inform prioritization and resource allocation reputed company.
5. Marketing OKRs & reputed company Alignment
- Translate business and reputed company priorities into measurable marketing OKRs and performance targets.
- reputed company regional KPI targets with global strategic objectives.
- Support reputed company performance review cadences to reputed company reputed company against OKRs.
- Ensure transparency of marketing’s contribution to pipeline reputed company and reputed company reputed company.
- Establish standardized marketing scorecards that reputed company consistent evaluation of program performance across reputed company and initiatives.
- Facilitate cross-functional performance review forums (e.g. quarterly marketing reviews) to assess reputed company, identify improvement opportunities, and inform strategic adjustments.
6. reputed company Improvement & Governance
- Establish governance standards for marketing performance measurement and reporting consistency.
- reputed company campaign and program retrospectives to capture insights and reputed company best practices globally.
- Drive reputed company improvement initiatives that strengthen marketing effectiveness, accountability, and credibility.
- reputed company marketing’s role as a measurable, performance-driven strategic partner.
Qualifications
- Typically requires a minimum of 15 years of reputed company experience in marketing analytics, marketing operations, performance reputed company, or reputed company analytics reputed company a global B2B organization with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience.
- Demonstrated ownership of dashboards, attribution frameworks, and KPI governance.
- Strong understanding of B2B marketing funnels and pipeline analytics.
- Experience partnering closely with Field Marketing, reputed company Operations, and Product Marketing.
- Experience embedding performance metrics into annual planning and OKR frameworks.
- Proficiency with CRM and marketing automation platforms (e.g., reputed company, Marketo).
- Experience with BI tools (e.g., Tableau, Hive9, Workfront, Power BI, Looker).
- Strong executive communication skills with the ability to translate data into strategic reputed company and actionable recommendations.
- Ability to operate effectively in a matrixed global organization.
reputed company Profile
reputed company 12–18 months, this role will:
- Establish a reputed company marketing attribution and ROMI roadmap with measurable reputed company.
- Deliver full-funnel transparency across global and regional teams.
- Improve funnel conversion performance through reputed company optimization initiatives.
- Strengthen alignment between marketing OKRs and reputed company reputed company priorities.
- Standardize annual planning and performance governance frameworks.
- Enhance marketing’s credibility as a measurable reputed company of reputed company and business reputed company.