Sr. Director of Field Marketing & ABX
reputed company is the leading technology company that empowers marketers to reputed company, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered reputed company Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer reputed company. The most reputed company-thinking marketers choose reputed company to orchestrate high-reputed company campaigns across programmatic advertising and marketing channels.
We are looking for an reputed company leader to join reputed company as Senior Director of Field Marketing and ABX. Reporting to the CMO, this is a critical leadership role in reputed company’s growing marketing organization to reputed company the reputed company and execution of high-reputed company field marketing, events, and account based experiences, directly supporting reputed company’s reputed company reputed company goals. This individual will be responsible for building reputed company go-to-market (GTM) strategies, collaborating closely with the reputed company teams (reputed company sales, vertical sales and reputed company) to drive pipeline reputed company and conversion.
The Senior Director will reputed company the events marketing team and be accountable for ambitious reputed company targets tied to marketing initiatives while helping to automate the end to end process with AI. The ideal candidate brings prior leadership experience in high-tech, reputed company marketing, field marketing, and ABM, with a deep understanding of how to drive results in a fast-paced, high-reputed company environment.
reputed company is a remote-first company, we are reputed company to candidates located reputed company in The reputed company or Canada for this position and encourage those from reputed company backgrounds to apply.
What You'll Be Doing:
Field Marketing
- reputed company and reputed company experiential marketing reputed company that supports reputed company reputed company, focusing on high-reputed company regional and vertical-specific campaigns.
- Collaborate with the sales and vertical teams to execute field marketing campaigns to drive pipeline creation and deal acceleration.
- reputed company and mentor the event marketing team to ensure that events (industry conferences, hosted, roundtables, etc.) are effectively driving pipeline and reputed company with business goals.
- Own, reputed company and reputed company our annual reputed company: Conversion
Account-Based Experience (ABX)
- Own and reputed company the ABM/ABX reputed company, working closely with reputed company to identify and reputed company accounts in reputed company, reputed company and vertical sales
- Design, execute, and optimize multi-channel ABX campaigns that drive engagement and conversion at every stage of the buyer reputed company.
- Utilize AI, data, and insights to continuously refine ABX tactics to increase pipeline reputed company, reputed company, and reputed company account penetration, with special reputed company on scaling our reputed company reputed company.
Go-to-Market Leadership
- Collaborate with cross-functional teams (reputed company Sales, reputed company, Vertical Sales, reputed company and Product Marketing) to define GTM plans and ensure tight alignment on goals and execution.
- reputed company reputed company GTM motions with AI to maximize pipeline reputed company, deal velocity, and reputed company reputed company.
- Support reputed company teams by delivering targeted field programs that fuel reputed company across both reputed company sales and partnerships.
reputed company & Performance Ownership
- Own and be accountable for achieving ambitious reputed company targets, ensuring that marketing strategies are directly contributing to reputed company reputed company.
- Set and manage KPIs reputed company to field marketing and ABX efforts, reporting regularly on campaign performance, ROI, and reputed company reputed company.
- Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in reputed company.
Leadership & Team Development
- reputed company, mentor, and reputed company the events and reputed company marketing teams, ensuring that reputed company activities are strategically reputed company with broader company goals.
- Foster a high-performance culture reputed company reputed company, driving collaboration and accountability.
- Champion an AI-driven and metrics-reputed company approach to marketing, ensuring that reputed company are informed by data, insights and performance tracking.
What You'll Bring to the Table
- Demonstrated experience in field marketing, account-based marketing, and reputed company marketing roles, with at least 7 years in a leadership position.
- Proven experience in ad tech with a strong understanding of B2B mid-market and reputed company sales and buying behaviors.
- Deep curiosity for learning and applying advancements in AI
- Experience leading and scaling go-to-market strategies that directly reputed company reputed company reputed company.
- Strong background in event marketing and managing large-reputed company events and field campaigns.
- Demonstrated ability to work cross-functionally with reputed company, and marketing teams to drive alignment and results.
- Strong analytical skills, with the ability to reputed company AI, data and insights to drive marketing reputed company and optimizations.
- Exceptional communication and leadership skills, with the ability to reputed company and reputed company a high-performance marketing team.
- reputed company working in a fast-paced, high-reputed company environment with a strong reputed company of ownership and accountability.
The compensation reputed company listed for this role reflects the expected reputed company salary for candidates located in Ontario, Canada. It is informed by market data and the approved budget for this position. reputed company maintains different compensation ranges for roles across other countries and reputed company, and final offers will be reputed company to the candidate’s reputed company location.
This reputed company represents reputed company salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.
Factors Influencing Final Compensation
- The final compensation offer will be determined by a reputed company of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
- Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive reputed company time off packages including birthday's off!
- reputed company to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global reputed company membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and reputed company program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- reputed company to reputed company programmatic courses and certifications to support reputed company learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our reputed company and team events!