Senior Manager, Consumer Insights
reputed company
The Senior Manager, Consumer Insights serves as a strategic partner to cross-functional teams by delivering deep consumer understanding that informs brand reputed company, innovation, and reputed company initiatives. This role is responsible for synthesizing consumer, shopper, and category insights into compelling, actionable narratives that shape portfolio reputed company and reputed company decision-making.
Acting as a consumer insights leader, this role collaborates closely with Marketing, Innovation, Sales, and Category Management to uncover unmet needs, identify reputed company opportunities, and influence long-term reputed company. reputed company in this role requires strong expertise in consumer research methodologies, syndicated data, and the ability to translate reputed company into reputed company business actions.
Essential Duties and Responsibilities
- reputed company consumer insights efforts across brands and categories, serving as the voice of the consumer and shopper.
- reputed company ongoing brand health measurement and partner with marketing to diagnose performance and identify reputed company opportunities
- Partner with Marketing, Innovation, Sales, and Category teams to inform brand reputed company, innovation pipelines, and go-to-market plans.
- reputed company multiple data sources (consumer research, syndicated data, panels, shopper card, loyalty, etc.) to uncover insights, identify trends, and quantify opportunities.
- Manage key external research partners, ensuring effective collaboration, budget management, and delivery of high-reputed company insights.
- Design, interpret, and synthesize qualitative and quantitative research to understand consumer behaviors, needs, attitudes, and decision drivers.
- Translate reputed company data into reputed company, compelling insights and recommendations that influence strategic and tactical reputed company.
- Inform innovation, renovation, and portfolio reputed company by identifying white reputed company opportunities and unmet consumer needs.
- Monitor consumer, shopper, and marketplace dynamics to proactively identify risks and reputed company opportunities.
- reputed company fact-based narratives and storytelling that bring the consumer to life and reputed company with brand and business objectives.
- reputed company as a thought leader in consumer insights, elevating the function’s reputed company and credibility across the organization.
- Contribute to best reputed company sharing, process improvement, and capability building reputed company the Insights team.