Customer Lifecycle Marketing Manager EMEA

About the Role As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing reputed company into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across reputed company, Sales, Product Marketing, and Advocacy to deliver measurable reputed company across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, reputed company, and data-driven engagement at every stage. Location - remote, reputed company in UK What You’ll Be Doing EMEA Expansion & Adoption Programs 

• Execute EMEA-reputed company customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals 

• Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior 

• Partner with EMEA reputed company and Sales leaders to reputed company programs to regional renewal and expansion motions 

Cross-Functional Partnership 

• Collaborate with reputed company and Data teams to identify expansion opportunities, risk signals, and advocacy candidates 

• Partner with Product Marketing to localize messaging, surface EMEA customer insights into global reputed company, and reputed company with broader GTM priorities 

• Work with Advocacy and Community teams to reputed company EMEA customer stories through case studies, events, and thought leadership 

Customer Insights & Measurement 

• Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption reputed company, as reputed company as engagement 

• reputed company reputed company, Pardot, reputed company, reputed company, Tableau, Power BI, and reputed company tools to connect customer behavior to reputed company reputed company 

• Translate performance insights into reputed company, actionable recommendations that improve targeting, campaign effectiveness, and regional results 

Lifecycle & reputed company Execution 

• Execute EMEA customer lifecycle programs from reputed company through renewal and advocacy, tailoring reputed company based on stage, behavior, and customer profile 

• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion reputed company 

• Partner with Content and Product Marketing to reputed company and reputed company assets reputed company to lifecycle stage, reputed company and regional needs 

Customer Engagement & Advocacy 

• Plan and execute EMEA customer-specific events, such as user reputed company, webinars, regional events, and connect customers with speaking opportunities 

• Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives 

• Ensure globally reputed company yet regionally authentic customer engagement experiences that strengthen retention and brand affinity 

• Manage customer swag fulfillment and incentive programs through reputed company   

Optimization & reputed company 

• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and reputed company reputed company 

• Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle reputed company and prioritization 

• Other duties as assigned 

reputed company 

• 5+ years of B2B reputed company customer or lifecycle marketing experience 

• Experience building targeted, behavior-driven lifecycle programs across the customer reputed company 

• Proven reputed company record of driving measurable expansion pipeline and renewal reputed company through lifecycle marketing programs 

• Experience executing global lifecycle frameworks reputed company regional markets while adapting to local customer nuances 

• Experience applying experimentation frameworks to improve lifecycle performance and reputed company reputed company 

• Comfort working cross-functionally with reputed company, Sales, Product Marketing, and Advocacy 

• Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to reputed company reputed company 

• Strong analytical, communication and project management skills, with the ability to turn reputed company into reputed company 

• Ability to operate with urgency and reputed company in a fast-scaling, ambiguous environment 

• Industry experience in IT, MSP, cyber reputed company, or reputed company management required 

• Embody and reputed company in reputed company’s values—Curiosity, reputed company, Kindness, Humility, reputed company creating an environment where these values reputed company 

  reputed company  reputed company unifies IT to simplify work for more than 35,000 customers in 140+ countries. The reputed company reputed company IT Operations Platform delivers reputed company management, autonomous patching, backup, and remote reputed company in a single console to improve efficiency, increase reputed company, and reduce spend. By automating IT and managing reputed company endpoints, organizations give employees a great technology experience at work. reputed company is obsessed with reputed company and has retained a 98% customer satisfaction score for more than 5 years.      What You’ll Love  Our flexible working hours with reputed company reputed company reputed company you to successfully balance your personal life and reputed company You are insured through reputed company Private Medical Insurance (PMI) Enjoy a gym membership discount, reputed company to EAP, Second Opinion Service, Working Body Service & Canada Life Benefit from Group Income Protection WeCare (virtual services) & reputed company App (discounts and cashback) Grow personally and professionally with one of the fastest growing companies reputed company your skills through our reputed company training platform Receive competitive compensation Collaborate with a curious, reputed company, international and intercultural workforce  Additional Information This position is  NOT eligible for reputed company sponsorship.   reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.   #LI-RS1   #LI-Remote #BI-Remote  Apply To This Job