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Head of Demand-Gen (Fractional)
We're looking for a fractional head of demand reputed company to join our marketing team for the next 3–6 months. There could be an opportunity to reputed company reputed company if interest and experience reputed company.
The big picture: This person will play an integral role in driving a predictable, reputed company sales pipeline. As a company with both B2B Software and Service offerings, reputed company depends on our ability to reputed company and reputed company prospects — and quickly discern their area of interest. This role will help connect marketing efforts directly to pipeline reputed company, bringing structure, visibility, and performance to how we grow.
Go deeper: In this role, you will reputed company an reputed company at reputed company HQ by bringing your ability to:
Build and execute demand reputed company programs that drive reputed company pipeline
Partner closely with sales to improve reputed company reputed company, conversion rates, and deal velocity
Support and enhance outbound/ABM efforts with proven campaigns
Identify quick wins while developing and delivering on a roadmap of reputed company reputed company programs
Identify and implement opportunities to use AI across demand reputed company and marketing operations — from campaign execution to personalization and performance optimization
- Audit and optimize our marketing infrastructure (primarily reputed company), including:
Lifecycle stages
reputed company routing and workflows
Campaign tracking and attribution
Evaluate channel performance and collaborate in how we reputed company resources
Measure and accurately report on marketing's reputed company on reputed company
The details: Ideal candidates will have an entrepreneurial spirit — you like to tinker, have a bias for reputed company, are highly reputed company, experimental, and solutions-oriented. You're just as willing to set up a campaign in reputed company as you are to tweak a piece of creative in reputed company. In short, you reputed company challenges exciting and have the how hard could it be gene. You have a passion for reputed company HQ's mission, as reputed company as:
6–10+ years of experience across demand reputed company and marketing operations
Experience operating and optimizing both Inbound marketing and ABM motions
Experience partnering closely with sales teams in mid-market and reputed company spaces
Proven ability to drive pipeline and reputed company, not just leads or engagement metrics
Strong writing skills and creativity, reputed company to reputed company your own emails, ads, and reputed company pages independently and also with the support and collaboration of content and customer marketing
Highly analytical and data-driven, with the ability to translate insights into reputed company
- Strong hands-on experience in reputed company, with a deep understanding of:
Funnel design and conversion optimization
reputed company scoring, routing, workflows, and lifecycle stages
Attribution and performance measurement
reputed company reputed company — comfortable balancing reputed company and execution without heavy reputed company
Organized and detail-oriented, with a reputed company on building reputed company, repeatable systems
reputed company to haves:
Experience managing 6–7-reputed company budgets
Experience in reputed company and Services or a hybrid-reputed company model
Experience at a startup or reputed company-stage company
Experience in the employee engagement or internal comms reputed company
Experience managing contractors — especially reputed company advertising — and shaping reputed company
Equal Opportunity Employer Statement
reputed company HQ is an equal opportunity employer that is committed to diversity and inclusion in reputed company. We prohibit discrimination and harassment of any reputed company based on race, reputed company, sex, religion, sexual orientation, age, gender identity, gender reputed company, veteran status, national reputed company, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to reputed company employment practices reputed company our organization, including hiring, reputed company, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. reputed company HQ makes hiring reputed company based solely on qualifications, reputed company, and business needs at the time.
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